The outbound tourism industry in Germany is forecasted to see substantial growth over the next decade, with its value expected to increase from USD 114,960.2 million in 2024 to an estimated USD 292,799.9 million by 2034. This growth is set to occur at a robust compound annual growth rate (CAGR) of 9.8%, reflecting strong demand for international travel among German tourists.
Key Insights on Germany’s Outbound Tourism Industry
- Rising Demand for Unique Destinations: Younger travelers in Germany are particularly driven by the desire to visit bucket-list destinations, making unique and off-the-beaten-path locations increasingly popular.
- Sustainability Trends: Nature-based, off-season, and sustainable vacations are gaining traction, aligning with the growing demand for eco-friendly tourism options.
- Air Connectivity Expansion: The growing air connectivity between Germany and Southeast Asian countries, including Singapore, Thailand, Malaysia, and Indonesia, is expected to bolster travel to these regions.
- Emerging Travel Trends: Wildlife viewing and luxury tours are becoming prominent trends, while independent travel is on the rise, complementing the ongoing popularity of group vacations.
- Tourist Spending Surges: German tourists’ overseas spending has been steadily increasing, with travelers looking for both adventure and relaxation, particularly in Asia. With low accident rates and affordable flights, Southeast Asia is emerging as a key destination.
- Post-Pandemic Recovery: After a slow recovery during the post-pandemic period, the German outbound tourism market is projected to fully recover by 2025, driven by a shift in travel patterns and rising consumer confidence.
Key Travel Trends Shaping Germany’s Outbound Market
- Rising Popularity of Cruises: Cruise vacations are becoming a favorite among German tourists, especially among the younger demographic, who are drawn to the all-inclusive, luxurious experiences these trips offer.
- Interest in Türkiye: With its favorable climate, stunning landscapes, and rich culture, Türkiye is becoming a highly sought-after destination for German travelers. In 2018, Germany accounted for nearly 27% of all international trips to Türkiye.
- Age Demographics: The 36 to 45-year-old age group is projected to represent over 32% of outbound tourism expenditure in 2024. This segment is characterized by high spending capacity and a desire for new experiences, particularly in adventure and wildlife tourism.
- Online Booking Growth: Digital platforms are gaining momentum in the German tourism market, with online booking channels expected to contribute 43.8% of the revenue in 2024. The convenience of online bookings, combined with price comparisons, has made planning international trips easier than ever.
Competitive Landscape
The competition in Germany’s outbound tourism industry has become increasingly intense since the emergence of numerous new players after 2022. Regional tour operators are now offering customized travel options tailored to the specific needs of German travelers. To attract a larger customer base, they are also providing combo deals, including flights, accommodation, and transportation. These personalized packages, often accompanied by discounts, are designed to appeal to a wide range of tourists, helping operators draw in more customers.
Recent Developments in the Outbound Tourism Sector in Germany
- In October 2022, The Tourism Authority of Thailand (TAT) announced the launch of a novel marketing campaign that promotes Thailand as a year-round destination at a time when heating bills and prices are growing in the USA and Europe. The country is aiming to bring in more Americans and Europeans who are facing an expensive and harsh winter.
- In October 2022, the Hong Kong Tourism Board mentioned that tourists will be provided with free flight tickets to the country in a bid to push visitor numbers, which have dropped by tens of millions a year since the pandemic. The new initiative will give away about 50,000 plane tickets worth £ 225 million to travelers.
Key Players for Outbound Tourism in Germany
- TUI Germany
- Thomas Cook
- DER Touristik
- FTI Group
- Aida Cruises
- All Tours
- Schauinsland-Reisen
- TUI Cruises
- Hotelplan Suisse
- Phoenix Reisen
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Key Segments Covered in Germany Outbound Tourism Industry Survey Report
By Purpose Type:
- Business
- Holiday or Leisure
- VFR
- Other Purpose
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Tourist Type:
- Domestic
- International
By Tourism Type:
- Cultural & Heritage Tourism
- Medical Tourism
- Ecotourism or Sustainable Tourism
- Sports Tourism
- Wellness Tourism
- Other Tourisms
By Tour Type:
- Independent Traveler
- Package Traveler
- Tour Group
By Consumer Orientation:
- Men
- Women
By Age Group:
- 15 to 25 Years
- 26 to 35 Years
- 36 to 45 Years
- 46 to 55 Years
- 66 to 75 Years
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