The global blanket market is expected to grow from a value of USD 8,732.1 million in 2024 to USD 13,176.4 million by 2034, at a compound annual growth rate (CAGR) of 4.2% during the forecast period, according to new market insights. The rise in consumer demand for personalized, high-quality home textiles and increasing disposable income in emerging economies are key drivers fueling this growth.
Blankets are integral to home comfort, and with consumers focusing more on their well-being, demand for high-quality, customizable, and eco-friendly blankets is on the rise. As temperatures fluctuate, consumers are also looking for products that cater to their individual needs in terms of warmth, breathability, and ease of maintenance.
Key Market Trends
- Customization & Personalization: Consumers are increasingly seeking blankets that reflect their individual preferences. Manufacturers are responding by offering customizable options such as personalized designs, colors, and sizes, enhancing consumer appeal.
- Emerging Markets Drive Growth: Rising disposable incomes in emerging economies are boosting demand for blankets. As middle-class populations grow, manufacturers are expanding their market presence in these regions to tap into new revenue streams.
- Hygiene & Cleanliness Focus: Amid growing concerns about hygiene, consumers are gravitating toward blankets that are easy to clean, maintain, and offer antimicrobial properties.
- Seasonal Demand: The market experiences seasonal fluctuations, with colder months driving demand for heavier, warmer blankets and warmer months favoring lighter, breathable alternatives. Manufacturers are capitalizing on these variations to offer diverse product ranges.
Key Drivers of Market Growth
- Consumer Awareness of Sleep Quality: Increasing consumer awareness about sleep quality and overall well-being is driving demand for blankets made from natural, eco-friendly materials with added features such as temperature regulation and antimicrobial properties.
- Technological Innovations in Textiles: Advances in materials science are enabling the production of high-performance blankets that provide better insulation, moisture-wicking properties, and breathability. These innovations are attracting consumers looking for comfort and durability in their bedding.
- Digital Marketing & Online Retail: The shift towards online shopping is empowering manufacturers to reach a broader audience, providing convenient platforms for consumers to purchase their preferred blankets.
Regional Insights
- United States: The blanket market is expected to grow at a CAGR of 5.4% due to rising consumer interest in home comfort. Diverse climate conditions across the country contribute to increased demand for both lightweight and heavy blankets.
- Germany: The German market is expected to grow at 5.1% CAGR, with an increasing focus on cozy, high-quality home products driven by the popularity of the hygge lifestyle.
- China: Anticipated to see the highest growth at 6.9% CAGR, China’s blanket market is benefiting from rapid urbanization and rising demand for space-saving, multifunctional home furnishings.
- Japan: With a focus on aesthetic design, the blanket market in Japan is projected to grow at a CAGR of 4.3%, driven by consumer interest in fashionable patterns and color options.
- Australia: The demand for blankets in Australia is driven by the tourism and hospitality industry, expected to grow at 4.0% CAGR as hotels and resorts require high-quality bedding products.
Competitive Landscape
The blanket market is highly competitive, featuring a broad spectrum of manufacturers, brands, and retailers vying for market share while adapting to the changing demands and preferences of consumers.
It offers a diverse range of blanket types, including electric, fleece, wool, weighted, and luxury blankets, each designed to meet the unique needs of various consumer segments and usage situations.
Company Portfolio
- Pendleton Woolen Mills is known for its high quality wool blankets, crafted using traditional techniques and designs inspired by Native American heritage.
- Urbanara offers a range of stylish and modern blankets made from premium materials such as wool, cotton, and cashmere, designed to complement contemporary home decor.
Key Companies Profiled
- Pendleton Woolen Mills
- Urbanara
- Faribault Woolen Mill Co.
- Biddeford Blankets LLC
- Hudson’s Bay Company, Boll & Branch Co.
- American Blanket Company
- Shanghai Easun Group
- Medline Industries Inc.
- Kanata Blanket Company
- Jarden Corporation
- Beurer GmbH
- New Zealand Wool Blankets Ltd.
- Barker Textiles
- UAB Silkeborg
- Morphy Richards Ltd.
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Segmentation Analysis of the Blanket Market
By Product Type:
- Electric Blanket
- Regular Blanket
By Material Type:
- Wool
- Cotton
- Polyester
- Others
By End User:
- Commercial
- Residential
By Sales Channel:
- Hypermarkets/Supermarkets
- Specialty Stores
- Multi Brand Stores
- Independent Stores Retailers
- Online Retailers
- Others Sales Channel
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia and Pacific
- East Asia
- The Middle East and Africa
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