Natural Cosmetics Market to Reach USD 79.6 Billion by 2033, Driven by Rising Consumer Demand for Organic and Plant-Based Products

Natural Cosmetics Market

According to estimates from Future Market Insights (FMI), the global natural cosmetics market is projected to reach a revenue of USD 79.6 billion by 2033, with a steady compound annual growth rate (CAGR) of 5.1% from 2023 to 2033. By the end of 2023, the market is expected to be valued at USD 48.4 billion. The growing demand for natural cosmetics is driven by increasing consumer awareness of health and environmental issues. The rising preference for organic and plant-based products, coupled with the broader availability of natural cosmetics in mainstream retail outlets, is expected to further accelerate market growth in the coming years.

The future of the natural cosmetics market appears highly promising, primarily due to the increasing awareness of the potential dangers of synthetic ingredients. Consumers are becoming more conscious of the health risks associated with common cosmetic chemicals like parabens, phthalates, and synthetic fragrances, fueling the shift toward natural and safer alternatives.

As personal care and beauty products have gained significant popularity in recent years, consumer concerns about ingredient safety have become a key factor influencing cosmetic product sales. This shift is benefiting the natural cosmetics market. Additionally, growing environmental awareness is further driving the demand for natural cosmetics, as more consumers are seeking products that are sustainably produced and have a minimal environmental impact.

During the forecast period, the natural cosmetics market is set to benefit from the increasing availability and accessibility of natural products. As the market expands, more companies are entering the space, making natural cosmetics more widely accessible to consumers. The growing presence of these products in mainstream retail channels will further fuel overall market growth.

Moreover, advancements in technology and formulation innovations are driving the natural cosmetics market’s expansion. The industry is continually evolving, with new, more effective formulations being developed that can compete with conventional cosmetics in terms of performance. As consumers become more health-conscious and environmentally aware, the demand for natural and organic products is expected to keep rising, ensuring sustained growth for the market.

Key Takeaways

  • Increasing use of plant-based ingredients as well as constant innovation and new product development will strengthen prospects for the natural cosmetics market.
  • In China, the natural cosmetics market is driven by the surging awareness of the adverse effects of synthetic ingredients in cosmetic products.
  • In 2022, the natural cosmetics market in the US accounted for 82.3% share of the North American market, and robust growth is predicted for the market in the forthcoming years.
  • Based on type, the skincare segments account for a sizeable portion of the natural cosmetics market share.
  • By consumer orientation, women will continue to dominate the market during the assessment period.

Competitive Landscape

In a competitive environment, leading market players are focusing on product innovation and development to expand their product portfolio and cater to the growing demand. These businesses are keen on utilizing unique strategies to differentiate from the competition. In a recent development, in 2021, Global Bioenergies introduced a new cosmetic ingredient that is naturally sourced isododecane which can be used in different skincare and haircare products.

Key Companies Profiled

  • L’Oréal SA
  • Amway Corporation
  • Beiersdorf
  • Benefit Cosmetics LLC
  • Chanel S.A.
  • Clarins Group
  • Coty Inc.
  • Estee Lauder Companies Inc.
  • Johnson & Johnson
  • Kao Corporation
  • Laverana GmbH & Co. KG
  • LVMH (Moët Hennessy -Louis Vuitton)
  • MAC cosmetics
  • Mary Kay Cosmetics
  • Procter & Gamble Co.
  • Revlon Inc.
  • Shiseido Co., Ltd.
  • Others (on additional request)

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Market by Category

By Product Type:

  • Skin and Sun Care
    • Dry Skin
    • Acne
    • Sunburn
    • Hyperpigmentation
    • Oily skin
    • Fine lines and wrinkles
    • Dark circles and puffiness
  • Hair Care
    • Dry and damaged hair
    • Dandruff
    • Oily hair
    • Frizzy hair
    • Hair loss
    • Scalp irritation
  • Bath & Shower
    • Dry skin
    • Body odor
    • Eczema and psoriasis
    • Itchy skin
    • Rough and uneven skin texture
  • Men’s Grooming(Only Shaving)
    • Razor burn
    • Ingrown hair
    • Dry skin
    • Razor bumps
    • Redness and irritation
    • Cuts and nicks
    • Uneven skin tone
  • Color Cosmetic
    • Uneven skin tone
    • Acne and blemishes
    • Dry and chapped lips
    • Smudging and fading makeup
    • Sensitive skin
    • Irritation from synthetic chemicals
  • Fragrances & Deodorants
    • Body odor
    • Skin irritation
    • Sweating
    • Synthetic fragrances
    • Allergies
  • Oral Care
    • Bad breath
    • Tooth sensitivity
    • Plaque and tartar buildup
    • Discolored teeth
    • Gum disease
    • Canker sores

By Consumer Orientation:

  • Male
  • Female
  • Unisex
  • Baby & Kids

By Packaging:

  • Bottles & Jars
  • Tubes
  • Pouches & Sachets
  • Pencils & Sticks

By Sales Channel:

  • Supermarkets/Hypermarkets
  • Department Stores
  • Specialty Stores
  • Online Sales Channel
  • Mono Brand Store
  • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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