The global sustainable labels market is on a growth trajectory, with sales estimated to reach USD 1,558.3 million in 2024 and projected to grow to USD 2,374 million by 2034, registering a compound annual growth rate (CAGR) of 4.3% during the forecast period. In 2023, the market generated USD 1,488.4 million in revenue and is expected to achieve a year-over-year (Y-o-Y) growth of 4.7% in 2024.
Paper labels, known for their eco-friendliness and recyclability, dominate the sustainable labels market, accounting for approximately 90% of the market share. With a growth rate of 4.6% over the assessment period, the demand for paper labels continues to rise as industries increasingly prioritize sustainability in packaging solutions.
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Pressure-sensitive labels emerge as the preferred choice in label types, with projected sales expected to reach USD 654 million by the end of 2024. These labels are set to expand at a growth rate of 3.2% through 2034. Their versatility and adaptability to various materials and surfaces make them an essential component in the packaging industry.
Additionally, the ease of application—requiring no heat, water, or solvents—adds to their appeal as a convenient and efficient solution.
The food and beverage packaging segment remains the largest end-use market for sustainable labels, capturing around one-third of the market share through 2034. The industry’s need to comply with stringent regulatory requirements and food safety laws necessitates detailed and accurate labeling, driving the demand for sustainable label solutions.
As global industries increasingly align with sustainability goals, the adoption of sustainable labels is anticipated to grow, transforming packaging solutions worldwide. From eco-friendly materials like paper to innovative applications like pressure-sensitive labels, the sustainable labels market is well-positioned for robust growth.
Key Takeaways: Sustainable Label Market
- The sustainable label industry recorded a steady CAGR of 2.9% during 2019–2023.
- By 2023, the industry achieved a market value of USD 1,488.4 million.
- Mexico is expected to see a 3.5% CAGR in sustainable label adoption in Latin America by 2024.
- India is projected to experience rapid growth in the industry, with a 5% CAGR during the forecast period.
- Flexography printing technology is estimated to grow at a CAGR of 3.7% through 2034.
- The pharmaceutical sector is forecasted to show notable expansion in the sustainable label market, with a 4% CAGR by 2034.
Competitive Landscape
Key sustainable label makers are growing their skills in order to increase sales and revenues while also fulfilling end-user demand. They are pursuing a merger and acquisition strategy to increase company resources and producing new items to fulfill customer demands.
Recent Industry Developments in Sustainable Label Market
- CCL Industries announced the inauguration of its new sustainable sleeve label hub in Dornbirn, Austria, in January 2024, bringing the company’s operations from Hohenems to its current location.
- SATO France S.A.S. announced in March 2024 that it had received the EcoVadis Silver Medal for sustainability in label manufacture, placing it in the first quartile of the rankings.
- In May 2024, UPM Raflatac announced the release of its breakthrough New Wave paper label material, which is recyclable.
- SATO Europe GmbH announced the introduction of its Sustainable European Consumables Program (ECP) in November 2023, which will include labels manufactured completely of 100% recycled paper.
Key Players of Sustainable Label Industry
- CCL Industries Inc.
- Avery Dennison Corporation
- The Label Maker Ltd
- Berkshire Labels
- Crown Labels Mfg Co Ltd
- Multi-Color Corporation
- JK Labels
- Klöckner Pentaplast Europe GmbH & Co. KG
- Weber Packaging Solutions
- Sato Holdings Corporation
- Elevate Packaging, Inc
- Labels Plus
- Zebra Technologies Corp.
- HERMA Labels
- Hally Labels
- Customark Limited
- UPM Raflatac
- Resource Label Group, LLC
- BRADY Corporation
- H Derksen & Sons Company
Key Segments of Sustainable Label Industry
By Material:
In terms of material, the industry is divided into up to plastic and paper. Paper is further divided as semi-gloss/matte paper, vellum paper, direct thermal label paper, and others.
By Label Type:
In terms of label type, the industry is segregated into pressure-sensitive labels (PSL), shrink labels, stretch labels, wet glue labels, and others (in-mold, pre-gummed, etc.).
By Printing Technology:
In terms of printing technology, the industry is segregated into flexography, digital, gravure, screen, and offset.
By End-use:
The industry is classified by end use industries as food & beverages, pharmaceuticals, cosmetics & personal care, homecare clothing & apparel chemicals, automobiles, and other consumer goods.
By Region:
Key countries of North America, Latin America, Western Europe, Eastern Europe, South Asia, East Asia, and Middle East and Africa (MEA), have been covered in the report.
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