The global In-Wash Scent Booster Market is set to expand significantly, with a projected Compound Annual Growth Rate (CAGR) of 9.2% during the forecast period from 2022 to 2032. The market, valued at approximately USD 543.7 million in 2022, is expected to surpass USD 1310.9 Million by 2032.
Growing Popularity of Personal Care and Hygiene Products Driving Market Expansion
In-wash scent boosters are products designed to enhance the fragrance of clothing during the wash cycle, imparting long-lasting freshness to fabrics. These products, which dissolve in water and are used in washing machines, can be applied to a wide range of fabric types and are gaining significant traction globally.
The market for in-wash scent boosters is growing as consumers continue to place greater emphasis on personal hygiene, self-care, and overall lifestyle improvements. As global awareness of the importance of cleanliness and fresh, pleasant-smelling clothes rises, in-wash scent boosters have become increasingly popular.
Key factors driving market growth include
- Rising Consumer Spending on Self-Care and Laundry Products: People are increasingly investing in personal care items, including laundry boosters, to enhance their daily routines and maintain a clean and healthy lifestyle.
- Increased Availability in Local and Online Markets: As manufacturers continue to expand their distribution channels, in-wash scent boosters are more accessible than ever. E-commerce platforms and local supermarkets are contributing to the growing visibility and sales of these products.
- Trial Packs and Product Diversification: Manufacturers are expanding their offerings by introducing trial-size packs, allowing consumers to experience the benefits of in-wash scent boosters before committing to larger purchases. This, along with the growing variety of scents and formulations, has helped expand the market’s reach.
Regional Insights
- United Kingdom: The UK is the largest consumer of in-wash scent boosters in Europe, experiencing the highest growth rate due to innovative product designs and increasing consumer demand for long-lasting fragrances.
- United States: The US market is seeing a rise in in-wash scent booster adoption, driven by heightened awareness of hygiene, better lifestyles, and increased disposable income following the COVID-19 pandemic.
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Key Companies Profiled
Venus Laboratories Inc.
Recochem Inc.
Procter & Gamble Company
Good Home Co.
Henkel Corporation
Church & Dwight Co. Inc.
Reckitt Benckiser
VOLT Home
Recent Development
- Procter & Gamble has a wide variety of in-wash scent boosters. The popular names from the manufacturers are Gain, Downy, and Tide. All these brands are providing a number of scent booster products that keep the clothes fresh and are available in multiple fragrances.
- VOLT Home has launched a series of in-wash scent boosters, which are in form of beads. These beads are made from plant-based scent carriers and keep the clothes fragrant for a longer period of time. They are available in floral scents like lavender, chamomile, and bergamot.
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Key Segments Profiled in the In-wash Scent Booster Market
By Form:
- Beads
- Pacs
- Liquids
- Powders
- Crystal
By Packaging:
- Bottles
- Tubs
- Sachets/Pouches
By Sales Channel:
- Wholesalers/Distributors
- Drug Stores
- Multi Brand Stores
- Hypermarket/Supermarket
- Specialty Stores
- Online Store
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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