The global wild birds product market is experiencing significant growth, projected to register a compound annual growth rate (CAGR) of 3.8%, reaching an estimated value of USD 7.3 billion by 2033. This surge in demand can be attributed to several key factors that highlight the increasing awareness and appreciation for wildlife conservation, particularly bird watching and feeding activities.
Key Growth Drivers
- Popularity of Backyard Bird Watching: As people spend more time at home, backyard bird watching has evolved into a popular pastime. This has led to a notable increase in demand for bird feeders, birdhouses, and other bird-related products. The trend is further fueled by a growing desire to bring nature into urban homes.
- Awareness of Bird Conservation: Public awareness about the importance of preserving and protecting wild bird populations continues to rise. This has translated into an increase in the demand for products aimed at supporting the health and well-being of birds.
- Bird Feeding as a Hobby: Especially among older adults, bird feeding has become a beloved hobby. This demographic is contributing to the growing need for bird feed and bird feeders.
- Increased Disposable Income: With rising disposable incomes, consumers are now willing to invest more in high-quality wild bird products, contributing to market growth.
- Impact of Climate Change: Climate change has had a significant impact on bird populations, further driving the demand for bird-related products such as feeders and birdhouses to support their survival.
- Government Initiatives: Governments worldwide have launched initiatives to protect bird populations and their habitats, providing further impetus to the market. Additionally, government-led programs have encouraged citizens to engage in bird feeding and conservation activities.
- E-commerce Growth: The rapid growth of e-commerce platforms has made it easier for consumers to access wild bird products. This convenience, coupled with a surge in online shopping, has been a catalyst for market expansion.
Regional Insights
- Asia Pacific: The Asia Pacific region is witnessing a surge in demand for wild bird products driven by the growing popularity of bird-watching and increased awareness of conservation efforts.
- North America: North America remains a key market, with strong support for bird feeding activities and government initiatives like National Bird-Feeding Month.
- Europe: Europe is benefiting from technological innovations in bird feeding products and robust government measures for wildlife conservation, boosting market growth.
Competitive Landscape
The global wild bird product market is moderately fragmented, with various regional players commanding over 50% of the revenue share. These companies prioritize the development of innovative feeds and equipment aimed at improving bird health, allowing them to maintain a competitive edge in the market.
Players in the global wild birds products markets includes,
- First Nature Products
- Kettle Moraine
- Songbird Essentials
- Stokes Select
- Aspects
- Inc.
- Woodlink
- Kaytee
- Harris Farms
- LLC
- Droll Yankees
- Birds Choice
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Global Wild Birds Products Market – Segmentation
The global wild bird product is segmented on the following basis
Feed type:
- Basic Seed Blends
- Feeders
- Finch and Nyjer
- Hummingbird Nectar
- Mealworm
- Premium Seed Blends
- Straight Grains
- Suet, Seed Cakes and Bells
- Wildlife
Feeder Equipment:
- Finch feeders
- Peanut feeders
- Plastic window seed feeders
- Droll Yankees
- Others
Sales Channel:
- Online retailers
- Specialized stores
- Modern trade
Regions and Countries Analyzed in the Report
- North America (USA, Canada)
- Latin America (Mexico, Brazil, Rest of LATAM)
- Europe (Germany, UK, France, Italy, Spain, Poland, Russia, Rest of Europe)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East Africa (GCC Countries, Turkey, Northern Africa, South Africa)
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