The digestive health supplements market is forecasted to expand at 6% CAGR over the estimated period, as per FMI’s analysis. The industry’s size is predicted to reach a market value of US$ 17,160 million in 2023.
Digestive health supplements observe high consumption in developed regions like North America. This can be attributed to digestive disorders, high obesity rates, and lifestyle-associated disorders in the region. Eating highly processed foods has also pushed the rate of digestive disorders, consequently increasing the demand for digestive health supplements.
In Canada, Statistics Canada unveiled that over 13,322 deaths were observed in 2020 owing to digestive disorders. As a result, consumers are exhibiting a proclivity for digestive supplements that improve the immune system and other gut-related issues that can be prevented with appropriate nutrition.
The supplements are considered effective not only for digestive issues but also for immunity boosting. Thus, allowing a broad use of these supplements for the prevention of diseases.
As per the WHO research, a sedentary lifestyle is one of the leading causes of disability and mortality the world over. However, several people are unaware that a sedentary lifestyle may also lead to digestive issues, as prolonged sitting can yield constipation, bloating, and other digestive problems.
An increasing number of people are concentrating on living a healthy life these days. Since the internet is loaded with excessive information, users are equipped with information to help them choose better and healthy foods. This is expected to positively impact the digestive health supplements industry.
People are also constantly looking for ways to improve their digestive health owing to their desire to fight obesity and the adverse impacts of being overweight. Thus, fueling the demand for digestive health supplements in the coming years.
Top Highlights from the FMI’s Analysis of Digestive Health Supplements Market:
- The United States digestive health supplements industry acquired a 29.8% market share in 2022.
- Germany’s digestive health supplements industry procured a 13.7% value share in the year 2022.
- Japan’s digestive health supplements industry gained a share of 2.4% in 2022.
- Australian market obtained a value share of 0.9% in the year 2022.
- China’s digestive health supplements industry is projected to expand at a CAGR of 5.7% from 2023 to 2033.
- India’s digestive health supplements industry is expected to register a CAGR of 4.5% over the forthcoming years.
- The United Kingdom’s digestive health supplements industry is anticipated to expand at a CAGR of 3.4% in the upcoming years.
- Based on the form, the capsule segment is expected to acquire more than 26.7% market share in 2023.
- Based on the distribution channel, the drugstore segment is projected to obtain above 32.5% in 2023.
The Digestive Health Supplements Market is driven by several key factors:
1. Growing Awareness of Gut Health
Increasing awareness of the importance of digestive health in overall well-being is a primary driver. Consumers are more informed about the role gut health plays in immunity, mental health, and chronic disease prevention, prompting demand for supplements that support the digestive system.
2. Rising Prevalence of Gastrointestinal Disorders
The rising incidence of gastrointestinal issues such as irritable bowel syndrome (IBS), indigestion, and acid reflux is boosting the demand for digestive supplements. Busy lifestyles, poor dietary habits, and stress contribute to these conditions, leading consumers to seek natural solutions.
3. Shift Toward Preventive Healthcare
A global shift toward preventive healthcare is fueling interest in supplements that enhance digestive health. Consumers are increasingly prioritizing products that promote long-term health rather than waiting for symptoms to arise, driving sales of probiotics, prebiotics, and other gut-supporting supplements.
4. Clean Label and Natural Ingredients Demand
Consumers are looking for products with natural ingredients and fewer artificial additives. This “clean label” trend is pushing manufacturers to develop digestive health supplements made from organic or plant-based sources, which further boosts consumer confidence and demand.
5. Aging Population
As the global population ages, digestive health becomes a significant concern for older adults. The natural decline in digestive function with age increases the need for supplements that support nutrient absorption, bowel regularity, and overall gut health.
6. Innovation in Supplement Delivery Formats
Manufacturers are continuously innovating with delivery methods, offering supplements in more convenient forms such as gummies, powders, and chewable tablets. These innovations make supplements more appealing to different demographics, especially younger consumers and those who dislike traditional pills or capsules.
7. Expanding Distribution Channels
The rise of e-commerce and the presence of digestive health supplements in mainstream retail outlets make these products more accessible to a broader audience. This expansion in availability has significantly contributed to the market’s growth, with online platforms allowing consumers to easily research and purchase products.
Innovation Watch: Key Developments in the Market
- MegaFood, a corporation that manufactures superior quality supplements, widened its range of digestive health products by introducing new Digestive Health Water Enhancers in 2022. The product comes in three tasty fruit flavors, namely Guava Passion Fruit Kombucha, Pineapple Mango Kombucha, and Lemon Ginger Kombucha. Consumption of these probiotics and prebiotics help in reviving gut health.
- Soulfuel, a wellness company, launched Soulfuel protein powder in 2022. This product intends to better the gut with a cutting-edge mixture of digestive enzymes, post-biotic, and prebiotic inulin with Epicor.
Key Companies Profiled
- Nestec S.A.
- Hamari Chemicals Ltd.
- Amway
- Bayer
- Herbalife
- Nature’s Bounty
- Garden of Life
- Zenwise
- HealthForce
- Nutricia NV
- Alimentary Health Limited
- Lonza Group Ltd
- NOW Foods
- Olly
- Other Players
Global Digestive Health Supplements Market by Category
By Product Type:
- Prebiotics
- Probiotics
- Enzymes
- Others
By Form:
- Capsules
- Tablets
- Powder
- Others
By Distribution Channel:
- Offline Channel
- Modern Trade
- Convenience Stores
- Specialty Stores
- Multi-brand Stores
- Other Sales Channel
- Online Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- The Middle East & Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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