United States of America Digital Pregnancy Test Kits Market to Surge to USD 333.2 Million by 2034, Growing at a 4.8% CAGR

The United States digital pregnancy test kits market reached a valuation of USD 207.6 million in 2023 and is anticipated to grow steadily at a compound annual growth rate (CAGR) of 4.8%, reaching approximately USD 333.2 million by 2033.

Market Overview

• Current Valuation (2023): USD 207.6 million
• Projected Valuation (2033): USD 333.2 million
• CAGR (2023-2033): 4.8%

Growth Drivers

• The market’s growth is driven by the increasing preference for convenient and accurate pregnancy testing methods. Digital pregnancy test kits offer enhanced reliability and user-friendliness compared to traditional tests.
• Advancements in technology, including features like Bluetooth connectivity and smartphone app integration, are enhancing user experience, enabling women to track their pregnancy journey effectively.

Key Trends

• There is a notable trend towards the development of combo packs that include both digital and traditional line-based tests, catering to diverse consumer preferences.
• Despite growing popularity, a significant portion of the population remains unaware of the benefits and availability of digital pregnancy tests, which poses a challenge for market expansion.

Regional Insights

• North America is expected to maintain a dominant position in the digital pregnancy test kits market due to high consumer awareness and advanced healthcare infrastructure.

A Full Report Analysis

How is Competitive Landscape in the United States of America Digital Pregnancy Test Kits Industry?

Companies operating in the United States of America’s digital pregnancy test kits market are adopting various strategies to expand their product portfolios to address the demand of an expanding patient pool in the market.

Players are implementing promotional strategies including direct marketing and online sales with a customer and distribution channel to grow their footprint across the country. The co-promotion and co-marketing strategies followed by leading manufacturers are likely to increase the popularity of digital pregnancy test kits in the market. For instance,

• Collaboration of leading manufacturers with e-commerce portals such as Walmart and Amazon uplifts their brand image.
• In November 2020, Mankind Pharma’s Prega News gave a digital marketing mandate to Team Pumpkin including media planning, social media, ORM, and media buying strategies for the market in India.
• In March 2021, the company announced a new D2C channel in collaboration with leading e-commerce platforms with plans to invest up to 35% of digital marketing sales, leveraging the impact of the covid-19 pandemic.
• In October 2020, ClearBlue unveiled a new digital pregnancy test kit with a smart countdown feature, in addition to the use of a flood guard technology to minimize the risk of inaccuracies during messy tests.

Some of the Leading Companies Operating in the Market

• Swiss Precision Diagnostics GmbH
• Church & Dwight Co., Inc.
• Gregory Pharmaceutical Holdings, Inc.
• Mankind Pharma (Lifestar LLC)
• Sugentech, Inc.
• NTBIO Diagnostics Inc.
• Bio-AMD

Market Segmentation by Category

By Product:

• Branded Test Kits
• Private Label Test Kits

By Distribution Channel:

• Institutional Sales
  • Hospital Pharmacies
  • Gynaecology Clinics
  • IVF Clinics
  • Maternity Care Centers
• Retail Sales
  • Retail Pharmacies
  • Drug Stores
  • Hypermarkets & Supermarkets
  • Online Sales