The global seitan market is projected to achieve a valuation of USD 72.2 million by 2022, with continued growth anticipated at a compound annual growth rate (CAGR) of 4.8% from 2022 to 2032. By 2032, the conventional seitan segment is expected to capture a dominant market share of 61.2% within the product type category.
Seitan, often referred to as wheat gluten, is a popular vegan meat substitute made entirely from hydrated gluten, the primary protein in wheat. It is rich in protein and minerals while being low in carbohydrates and fats, making it a valuable option in the nutritious food category.
Recent years have seen a rise in demand for seitan, driven by the growing shift towards vegetarian and vegan diets. This surge in popularity is attributed to its high protein content and low carbohydrate levels.
According to recent global market studies, seitan has emerged as a notable trend in the food industry, gaining significant popularity over the past few years. Market statistics indicate that the rise of new local fast food establishments and the expansion of their reach have contributed to strengthening the global seitan market.
To attract more customers, fast food restaurants are diversifying their offerings with a range of add-ons, including beverages, desserts, combo meals, and enticing promotions. Seitan, a popular vegan meat alternative, is increasingly being used in fast food establishments to create a variety of dishes such as burgers, sandwiches, salads, and hotdogs.
The restaurant industry is highly competitive, particularly in developed regions like the USA and Western Europe, which are expected to drive seitan sales in the near future.
Competitive Landscape
Key players in the seitan market are concentrating on product launches, approvals, and growth initiatives such as securing patents and hosting events. Strategic tactics, including acquisitions, partnerships, and collaborations, are also driving market expansion.
These strategies have enabled seitan manufacturers to broaden their business and customer base. With rising global demand for seitan, market participants are poised to capitalize on promising growth opportunities in the future.
Key Companies Profiled
- Wheaty
- Sweet Earth Foods
- Vbites Foods Ltd.
- LIMA
- Upton’s Naturals
- Maya
- Amy’s Kitchen, Inc.
- Meatless B.V.
- Morningstar Farms
- MGP Ingredients, Inc.
- The Nisshin MGP Ingredients, Inc.
- Ollio Group Ltd.
- Garden Protein International, Inc.
- Others
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Seitan Market by Category
By Product Type:
- Organic
- Conventional
By Application:
- Food Industry
- Salad
- Sauce
- Burger
- Sandwich
- Meat Substitute
- Beverage Industry
- Alcoholic Drinks
- Non-Alcoholic Drinks
By Distribution Channel:
- Hypermarket
- Supermarket
- Specialty Stores
- Online Stores
- Others
By Region:
- North America
- Latin America
- Europe
- Middle East and Africa
- East Asia
- South Asia
- Oceania
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