The processed superfruit market is expected to achieve a size of USD 134.8 billion by 2024, driven by heightened consumer awareness of the health benefits associated with superfruits, including antioxidants, vitamins, and minerals.
The use of processed superfruits is expected to grow at a 4.1% compound annual growth rate (CAGR) until 2034, driven by increasing consumer preference for natural and organic products free from additives, preservatives, and artificial ingredients. This trend is boosting sales within the processed superfruit sector.
By 2034, the processed superfruit industry is anticipated to exceed USD 202.3 billion. Companies are employing diverse distribution channels such as supermarkets, health food stores, online platforms, and specialty retailers to enhance accessibility to processed superfruit products for consumers.
Superfruits are used for juices that have higher nutritional value than any other juices. According to the definition by Food and Agriculture Organization (FAO), superfruits have great nutritious content and an extra nutritional benefit. Antioxidant capacity is among the most widely recognized biologically active traits of a superfruit.
Competitive Landscape
The global market for processed superfruits is known to be fragmented and fiercely competitive owing to the presence of several local and regional rivals. Prominent market players are focusing on employing an array of marketing strategies such as partnerships, expansions, mergers and acquisitions, and collaborations.
Recent Developments in the Processed Superfruit Industry
- Symrise partnered with a leading organic superfruit supplier in South America. This collaboration aims to ensure responsible sourcing practices and ethical labor standards.
- SunOpta launched a new smoothie line featuring a blend of superfruits and plant-based milk alternatives. This move aligns with the rising demand for vegan and dairy-free options.
- Kerry Group also launched a new range of natural flavorings that incorporate superfruits. These flavorings cater to the growing demand for unique and exotic flavor profiles in food and beverage applications.
Key Companies in the Market
- Symrise AG
- SunOpta Inc.
- Kerry Group plc
- Agrana Beteiligungs-AG
- Del Monte Pacific Limited
- Ocean Spray Cranberry Inc.
- PepsiCo Inc.
- Dabur India Ltd.
- Uren Food Group Limited
- Frutarom Industries Ltd.
Key Segments
By Product Type:
- Acai
- Avocado
- Blueberry
- Blackberries
- Camu Camu
- Cherries
- Coconut
- Copoazu
- Cranberry
- Dragon fruit
- Figs
- Goji berry
- Jackfruit
- Kiwi
- Kumquats
- Mangosteen
- Passion fruit
- Pomegranate
- Raspberry
- Soursop
- Strawberry
By End Use:
- Food Industry
- Bakery
- Confectionery
- Breakfast Cereals
- Snacks
- Baby Food
- Dairy Products
- Jams & Jellies
- Powder Premixes
- Beverages
- RTD Juices
- Energy Drinks
- Functional Water
- Carbonated Beverages
- Sorbets and Smoothies
- Probiotic Drinks
- Retail (Household)
By Nature:
- Organic
- Natural
- Conventional
By Form:
- Liquid
- Frozen
- Powder
- Canned
- Dried
- Pulp & Puree
By Sales Channel:
- HoReCa
- Retail Sales
- Hypermarkets/ Supermarkets
- Discount Stores
- Wholesale Stores
- Grocery Stores
- Specialty food Stores
- Online Retail
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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