The global liquid soap market is poised for significant growth, forecasted to expand at a moderate compound annual growth rate (CAGR) of 6.4% from 2022 to 2032. The market, which recorded a revenue of USD 18.4 billion in 2022, is anticipated to exceed USD 34.22 billion by the end of the forecast period.
This growth can be attributed to an increasing emphasis on personal hygiene, especially in the wake of global health challenges. With rising consumer awareness surrounding hygiene practices, particularly among youth and millennials, liquid soap has become an essential component of everyday life. Hygiene is no longer optional, and consumers are seeking out products that align with their health-conscious lifestyles.
Key Drivers of the Liquid Soap Market
- Increasing Hygiene Awareness: A global shift towards better personal hygiene practices, fueled by health concerns, is driving demand for liquid soaps.
- Rising Consumer Preferences for Natural Products: Growing awareness of the ingredients in personal care products has led consumers to favor chemical-free and natural liquid soaps.
- Diverse Applications: The versatility of liquid soaps for various uses—such as hand washing, body care, and dish cleaning—expands their market appeal across multiple sectors.
- Innovation and Product Development: Manufacturers are continuously developing new formulations with enhanced features, such as anti-microbial properties and appealing fragrances, to attract consumers.
- Government Initiatives: Public health campaigns promoting hygiene and sanitation, particularly in emerging markets, are encouraging increased usage of liquid soaps.
- Influence of Millennials and Youth: Younger generations are prioritizing hygiene products that align with their fast-paced lifestyles, further boosting liquid soap sales.
Regional Insights
- Asia Pacific: This region is the largest market for liquid soaps, driven by heightened hygiene awareness and government initiatives promoting hand washing, particularly in India and China.
- North America: The market is witnessing promising growth due to a demand for high-quality liquid soaps among affluent consumers in the hospitality and residential sectors.
Key Companies Profiled
GlaxoSmithKline
Unilever
LES ROBINETS PRESTO S.A.
Colgate-Palmolive Company
Premier English Manufacturing
Cleenol Group Ltd.
Christina May Ltd.
Godrej
Reckitt Benckiser Group plc.
Hindustan Unilever
Henkel Corporation
Others
Recent Developments
- Godrej Consumer Products Limited has launched a ready-to-mix type of body wash soap in July 2022. The body wash comes in a small sachet, the user has to mix the components with water and it forms a full bottle of body wash soap. The sachet is priced the same as any other bar soap in the market, encouraging the customers to try new products instead of using traditional bar soaps.
- Hindustan Unilever expanded its Vim dish wash soap brand to dishwasher-friendly soap, in early 2021. The popular dish wash soap is now available in liquid, powder, and tablet form, named ‘Vim Matic’. The dishwashers are witnessing increasing demand, as the daily chores are getting hectic in the busy working lifestyle. The products are innovative, especially the all-in-one tablet that works as soap, rinse aid, and salt, increasing convenience.
Key Segments Profiled in the Liquid Soap Market
By Application:
- Hand Wash
- Body Wash
- Dish Wash
By Nature:
- Organic
- Natural
- Conventional
By End User:
- Household
- Commercial
- Hospitality Industry
- Healthcare Industry
- Foodservice Industry
- Others
By Distribution Channel:
- Direct Sales
- Hypermarket/Supermarket
- Specialty Stores
- Convenience Store
- Pharmacies
- Online Retailers
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
Contact Us:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-347-918-3531
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube
