The global bird toy market is on an impressive trajectory, with its size estimated at USD 386 million in 2022. With a robust compound annual growth rate (CAGR) of 5% projected over the next decade, the market valuation is expected to soar to USD 631 million by 2032. Bird toys currently represent 12-14% of the global pet toy market, highlighting their growing significance among pet owners.
The bird parenting trend has transformed how pet owners engage with their feathered friends, treating them with the same love and luxury traditionally reserved for family members. This growing bond has resulted in increased spending on premium accessories, including eco-friendly and innovative bird toys.
Driving Trends in the Global Bird Toy Market
- Preference for Eco-Friendly Toys: Bird owners are increasingly choosing environmentally friendly options, particularly wooden toys, which provide safety and sustainability while engaging pets.
- Focus on Cage Enrichment: To prevent boredom and associated behavioral issues, pet owners are investing in a variety of toys that promote movement and interaction, helping birds stay active and mentally stimulated.
- Growth of Online Sales Channels: The convenience of online shopping is driving demand for bird toys, with a rise in customized options available through various retailers, making it easier for pet owners to find the perfect toys for their birds.
- Emphasis on Mental and Physical Well-being: Owners are recognizing the importance of toys in promoting both mental stimulation and physical activity, leading to healthier, happier pets.
- Innovative Product Launches: Manufacturers are responding to changing consumer preferences by introducing innovative and multifunctional bird toys, such as swings and bungees, to enhance playtime and bonding experiences.
Regional Insights
- Brazil: The market is booming due to the high demand for innovative chewing toys, supported by a vast variety of pet bird species.
- United States: Rising bird ownership is fueling demand for eco-friendly options like swings and bungees, leading the North American market.
Competitive Landscape
The global bird toys market is notably consolidated, featuring numerous players actively participating. As demand for eco-friendly toys rises, manufacturers are focused on developing bird toys crafted from sustainable materials. They are also investing in research and development to create innovative designs that cater to the comfort and needs of various bird species.
For instance:
- In March 2022, Caitec, one of the leading brands for bird toys announced four new birds toy under the feather land paradise brand. Each product uniquely meets birds’ mental, social and physical needs.
- Bird Tricks offers a 5 toy mystery foraging box that contains surprise toys. Consumers can buy a single box, as well as opt for monthly subscription program.
- Planet Pleasure’s pineapple foraging toy is chewable and sustainable and is perfect for parrots and cockatoos.
Key Companies Profiled
Superbirdtoystore
Petsmart
Petathome
Petvalu
Makeyourownpettoys
Petland
Petmate
Bradley Caldwell
A&E cage company
My safe bird store
Playful parrot
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Bird Toys Market by Category
Product Type:
- Foot Toys
- Swings & Bungees
- Snugglies
- Perches & Perch Toys
- Foraging Toys
- Chewing toys
- Noisemakers
- Climbing toys
- Play gyms
Price Range:
- Low
- Medium
- Premium
Sales Channel:
- Supermarkets/Hypermarkets
- Pets Specialty Stores
- Multi-Brand Stores
- Pet care centers
- Online Retailers
- Other Sales Channel
Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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