The Herbal Revolution: Fueling the Growth of Natural Cosmetic Colors in Japan

Natural Cosmetic Color Market

In recent years, Japan has witnessed a remarkable surge in the popularity of herbal solutions, significantly impacting the natural cosmetic color market. With a projected compound annual growth rate (CAGR) of 6.9% over the forecast period, this trend highlights a growing consumer preference for eco-friendly and health-conscious beauty products. The increasing incorporation of natural cosmetic colors in J-beauty formulations reflects a broader cultural shift towards herbal ingredients, as consumers seek products that align with their values of sustainability and well-being. As the demand for herbal and natural solutions continues to rise, the future of the market looks promising, painting a vibrant picture of innovation and growth in Japan’s beauty industry.

The natural cosmetic color market is on the brink of substantial growth, projected to be valued at USD  47,928.0 million in 2024 and anticipated to soar to USD 79,569.5 million by 2034, with a robust CAGR of 5.2% during the forecast period. This increase is primarily fueled by shifting consumer preferences towards natural ingredients in cosmetics, influenced by a growing aversion to artificial additives.

Key Drivers

  • Consumer Preference for Natural Ingredients: Increasing aversion to artificial additives is leading consumers to seek natural cosmetic colors as safer alternatives.
  • Improving Economic Conditions: Rising disposable incomes are enabling consumers to purchase a wider variety of high-quality beauty products, boosting demand for diverse natural colors.
  • Focus on Organic Products: Manufacturers are prioritizing organic formulations, enhancing the appeal of natural cosmetic colors in their product lines.
  • Clean Beauty Trend: The growing movement towards clean beauty is driving consumers to favor products free from synthetic chemicals, further increasing the demand for natural colors.
  • Influence of Social Media: Social media trends and influencers play a significant role in shaping consumer preferences, particularly among younger demographics interested in natural cosmetics.
  • Cultural Embrace of Herbal Solutions: A rising interest in herbal and traditional remedies, particularly in markets like India and China, is contributing to the popularity of natural cosmetic colors.
  • Awareness of Chemical Risks: Heightened consumer awareness regarding the potential side effects of chemical ingredients (such as skin rashes and acne) is pushing demand for natural alternatives.

Competitive Landscape 

Companies in the natural color cosmetic market are enhancing their brand visibility through online channels, often collaborating with influencers from the beauty and entertainment sectors.

Geographic expansion is also a primary focus, especially in regions where affordable raw materials are readily available. Many cosmetic brands that previously relied on chemical ingredients are now recognizing the potential in the natural color segment and are making the transition to enter this growing market.

Recent Developments in the Natural Cosmetic Color Market

  • In January 2024, the SunPURO Naturals product line from Sun Chemical was expanded with two new natural colorants.
  • In December 2022, Maybelline New York launched the Green Edition Butter Cream Lipstick, a natural and vegan lipstick.
  • In August 2020, L’Oréal’s new platform tailored to consumer demand for coloring needs was launched.
  • In January 2020, Revlon launched Total Color, a natural vegan hair color range.
  • In February 2024, Lubrizol Life Science Beauty (LLS Beauty) introduced the Sensomer Tara polymer, an all-natural film former and thickener. The product boasts of having no stickiness.

Key Companies in the Natural Cosmetic Color Market

  • Burt’s Bees
  • 100% pure
  • L’Oréal
  • Avon Product Incorporation
  • Charlotte Tilbury
  • MAC
  • ILIA Beauty
  • RMS Beauty
  • KOSAS
  • JUICE Beauty

Tap into Expertise: Discuss with Our Analyst on Email: sales@futuremarketinsights.com

Key Segments

By Type:

  • Skin Care
  • Hair care
  • Color Cosmetics
  • Fragrance
  • Oral Care
  • Toiletries

By Application:

  • Male
  • Female
  • Unisex
  • Baby

By End-use:

  • Personal Care (Household)
  • Salon and Spa

By Sales Channel:

  • Hypermarket/Supermarket
  • Online Stores
  • Convenience Stores
  • Speciality Stores
  • Wholesale/Distributors
  • Club Stores

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA)

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

Contact Us:

Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-347-918-3531
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedInTwitterBlogs | YouTube

About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may also like these