The global cat scratchers and trees market is projected to grow from an estimated value of USD 415.6 million in 2023 to USD 664.1 million by 2033, representing a compound annual growth rate (CAGR) of 4.8%. This segment accounts for approximately 8% to 13% of the overall pet furniture market, highlighting its increasing importance in the pet care industry.
The surge in demand for cat scratchers and trees is largely attributed to evolving consumer behaviors driven by pet humanization, social media sales, and a booming pet daycare industry. As more pet owners seek to create a comfortable and engaging environment for their cats, the adoption of high-quality scratching posts and trees is on the rise.
Key Trends Driving Market Growth
- Pet Humanization: Cat owners are investing more in their pets’ well-being, treating them as family members and seeking luxurious solutions to enhance their living environment.
- Rise of Pet Daycare Facilities: With the growing popularity of pet hotels, the demand for quality cat scratchers and trees is expected to increase significantly, as these facilities prioritize providing premium amenities.
- Direct-to-Consumer Sales: Companies are increasingly focusing on building their own online platforms to connect directly with customers, supported by robust marketing strategies on social media.
- Customization: The trend towards personalized cat furniture and scratchers is gaining traction, allowing consumers to choose specific designs, materials, and features that meet their unique preferences.
- Private Label Growth: Retailers are introducing their own brands of cat scratchers and trees, which are perceived as high-quality alternatives, further intensifying competition in the market.
Regional Insights
- United States: Pet ownership is prevalent, with 70% of households owning pets, driving significant spending in the cat scratchers and trees market.
- United Kingdom: A strong pet culture leads to increased adoption of cat scratchers and trees, with a notable percentage of households owning cats.
- India: Rising cat adoption among millennials is creating new sales opportunities in the rapidly growing pet care market.
- Russia: A deep cultural affinity for cats suggests sustained growth in the cat scratchers and trees market.
- Mexico: High levels of pet pampering indicate a promising outlook for cat scratchers and trees, fueled by a passionate pet ownership culture.
Competitive Landscape
The cat scratchers and trees market remains highly fragmented, thanks to a large number of local and regional players. Many competitors are now offering partially assembled products for easier handling, and there’s a rising demand for multifunctional cat furniture.
Market participants are prioritizing design innovations that maximize comfort for cats. These factors are expected to drive increased demand for cat scratchers and furniture in the coming years.
Product launches continue to be a key concern
- In July 2021, PETLIBRO, a prominent smart pet supply brand in the United States, introduced the PETLIBRO INFINITY Cat Tree, its advanced second-generation offering. This groundbreaking product aims to transform cats’ play, relaxation, and exploration experience, crafting a comfortable sanctuary within the home environment.
- In June 2022, MYO unveiled a revolutionary modular cat tree that can be assembled at home, setting a new standard for durability. Crafted in Kyiv, Ukraine, MYO’s cat trees undergo rigorous over-engineering and testing to ensure they can endure the weight of an average human or even accommodate a group of twelve cats.
- In March 2020, Cat Person, a company supported by Harry’s Labs, debuted a line of cat care products.
- Okawa City introduced a line of tiny cat furniture products in 2017. It’s anticipated that their efforts may have a positive impact on the cat scratchers and trees market.
- In July 2021, Ren’s Pets, a pet supply retailer in Guelph, Ontario, Canada, was acquired by Legault Group, a family-owned company based in Quebec, Canada, that operates Mondou pet stores.
Key Companies Profiled
TRIXIE; Dibea; Karlie; CATIT; K&H; Qiheng PET Products Manufactory Co., Ltd; Horizon Structures; Birds In Glass Houses; Bonka Bird Toys; Erva Tool & Manufacturing Co. Inc.; Cricket Valley Structures; Midwest Homes For Pets; Thoren Caging Systems, Inc.; Wyld’s Wingdom; Caitec Corporation; Liulin Metal Fabric Co., Ltd.
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Market by Category
By Purpose Global Cat Scratchers and Trees is segmented as:
- Exercise
- Grooming products
- To play
- To sleep
- Decoration
- Others
By Material Global Cat Scratchers and Trees is segmented as:
- Sisal Fabric
- Carpet
- Rope
- Cardboard
- Wood
By Price Range, Global Cat Scratchers and Trees is segmented as:
- Low
- Medium
- Premium
By Sales Channel, Global Cat Scratchers and Trees is segmented as:
- Wholesalers/ Distributors
- Hypermarkets/ Supermarkets
- Convenience Stores
- Pharmacies
- Specialty Stores /Pet shops
- Online Retailers
- Other Retail Formats
By Region:
- North America
- Latin America
- Asia Pacific
- Middle East and Africa
- Europe
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