The India’s Ready-to-Mix Food Market is poised for significant growth, with a projected market size of USD 1,749.7 million by 2033. This growth represents a remarkable compound annual growth rate (CAGR) of 14.8%, up from a current valuation of USD 440.1 million in 2023.
Key Highlights
- Consumer Trends Towards Healthy Brands: The snacking sector in India is witnessing rapid growth, driven by consumer demand for healthier and more sustainable food choices. As individuals seek out brands that prioritize both personal health and environmental sustainability, the ready-to-mix food market is expanding to meet these evolving preferences.
- Sustainability as a Focus: Increasingly, consumers are considering the sustainability of food products. This trend is prompting manufacturers to enhance their sustainability practices, including responsible sourcing, eco-friendly packaging, and community engagement initiatives.
- Rising Popularity of Made-in-India Products: Key players in the ready-to-mix food sector are leveraging their brand stories to build customer loyalty. Products labeled as “Made in India,” with transparent sourcing practices, resonate deeply with consumers, fostering a sense of national pride.
Current Trends Driving Growth
- Increased demand for convenient, ready-to-mix meals due to the fast-paced lifestyle of urban consumers, particularly among working professionals and career-oriented women.
- A significant portion of consumers (81%) replace at least one meal a day with snacks, highlighting the growing importance of snack mixes in the daily diet.
- The modern trade sector is leading distribution channels with a market share of 38.3%, providing easy access to a variety of ready-to-mix food options.
Competitive Landscape
The India ready-to-mix food market is attracting increasing investments due to its strong growth potential. Leading brands are enhancing their manufacturing capabilities while ramping up marketing efforts and sustainability initiatives. Many are utilizing social media platforms like YouTube to share recipes and engage consumers, ensuring they stay top-of-mind.
Key players are also focusing on reducing their carbon footprint and introducing both global and regional flavors from various Indian states. Ready-to-mix products that offer superior texture, flavor, and satisfaction, combined with health and convenience, are expected to appeal to consumers who prioritize mindful consumption.
Recent Developments in the India Ready-to-mix Food Market
- In June 2023, Weikfield Foods, which is India’s prominent brand for custard powder, baking powder, corn flour, and pasta, released its recent innovation, the Weikfield Instant Custard Mix. The company is committed to enhancing its consumers’ experiences with easy-to-make food options. With the launch of this ready-in-2-minute dessert, the company is set to transform the custard powder market.
- In March 2023, Ammamma’s, a renowned brand in Telangana, Hyderabad, and Andhra Pradesh for its high-quality and fiber-rich products, launched its product line consisting of a diverse range of packed chapati, along with parota, poori, and dosa-idli batter. The brand is extending its presence in Bangalore by tying up with a strategic logistic partner, named Green Drive Mobility.
- In April 2023, Wipro obtained Brahmins, which is a Kerala-based conventional vegetarian, ready-to-cook, and spice mix brand. The company has also drawn up plans to introduce its snack brands in the southern market. For this purpose, the company is in the process of debuting its brand in the rapidly growing RTE and snacks segment.
Key Players in the India Ready-to-mix Food Market
- Mavalli Tiffin Room (MTR)
- GITS food products Pvt Ltd
- Indian Tobacco Company (ITC)
- Kohinoor Foods and Priya Foods
- Others
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Market Segmentation
By Application:
- Snack Mix
- Desert Mix
- Curry Making Enablers
By Distribution Channel:
- Modern Trade
- Kirana Shops
- Online Retailers
- Other Distribution Channels
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