The United Kingdom waterless cosmetics market is set for consistent growth at 4.6% CAGR, driven by the increasing demand for organic and chemical-free skincare. Waterless formulas not only promote sustainability but are also viewed as ideal products due to their lack of harmful preservatives. This reduction in preservatives leads to less skin irritation, making waterless cosmetics a preferred choice among consumers, as they help prevent issues like rashes, redness, and itchiness.
The waterless cosmetics market is projected to be valued at approximately USD 9.7 billion in 2023 and is expected to exceed USD 33 billion by 2033, with a compound annual growth rate (CAGR) of 13% anticipated throughout this period.
The waterless beauty trend, initially rooted in Eastern practices, is now gaining significant traction in Western markets, particularly among environmentally conscious consumers. This shift is largely attributed to the increasing potency of skincare and cosmetic products that eliminate water as a filler, thereby enhancing effectiveness. According to Future Market Insights (FMI), this trend is reshaping the beauty landscape, leading to impressive growth in the availability and sales of waterless cosmetics.
Key Takeaways
- The waterless cosmetics market is projected to grow from USD 9.7 billion in 2023 to over USD 33 billion by 2033, at a CAGR of 13%.
- Increased consumer demand for sustainable and eco-friendly beauty products is driving the shift towards waterless cosmetics.
- Waterless products eliminate the need for preservatives, addressing concerns over microbial contamination and skin irritation.
- Indie brands are leading the way in promoting waterless beauty, encouraging established brands to expand their offerings.
- The U.S. accounts for nearly 80% of North American sales, fueled by influencer marketing and consumer awareness.
- Brands focusing on unique, sustainable formulations will thrive in the rapidly evolving waterless cosmetics market.
Competitive Landscape
The waterless cosmetics market is a highly competitive arena, attracting numerous new entrants eager to tap into the growing demand for sustainable and eco-friendly beauty products. Leading the charge is L’Oréal SA, recognized for its innovative formulations and commitment to sustainable packaging.
A major challenge for manufacturers in this space is distinguishing themselves from the competition. Successful brands are leveraging unique ingredients, such as natural clays and plant-based oils, to develop effective and luxurious offerings that capture consumer attention. Additionally, there is a strong emphasis on sustainability, with many companies opting for biodegradable and recyclable packaging to resonate with environmentally-conscious shoppers.
As consumer preferences evolve, waterless cosmetics brands must adapt to shifting market trends. With increasing awareness of the environmental impact of traditional beauty products, the demand for sustainable and waterless alternatives is expected to rise. Brands that can navigate these changes and continue to innovate with new products and packaging solutions will be well-positioned for success.
Recent Developments in the Waterless Cosmetics Industry
- In April 2023, Luxury beauty giant L’Oréal acquired the Australian brand A?sop in a deal signed with Natura &Co. The beauty world just got a little more luxurious.
- In September 2022, L’Oréal SA acquired Skinbetter Science, fusing indulgent textures with groundbreaking dermatological science for a unique skincare experience.
- In June 2021, Unilever acquired the Paula’s Choice from TA Associates. The digital-led brand is a pioneer of science-backed products and direct-to-consumer e-commerce.
Key Players in the Market
- Unilever Plc
- The Waterless Beauty Company
- L’Oreal SA
- Kao Corporation
- The Procter & Gamble Company
- Loli
- Clensta
- Ruby’s Organics
- Carter + Jane
- Taiki USA
- Ktein
- Niconi
- True Botanicals
- Allies Group Pte. Ltd.
- Lavedo Cosmetics
- No Cosmetics
- May Coop
- Azafran Innovacion
Get Connected with Our Expert Analyst on Email: sales@futuremarketinsights.com
Market Segmentation
By Product Type:
- Skincare
- Hair Care
- Cosmetics
- Others
By Consumer Orientation:
- Men
- Women
- Unisex
By Sales Channel:
- Wholesalers/Distributors
- Hypermarkets/Supermarkets
- Convenience Stores
- Specialty Stores
- Departmental Stores
- Online Retail
- Other Retail Formats
By Price Range:
- Economy (Below US$30)
- Mid-Range (US$30 to US$60)
- Premium (Above US$60)
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- The Middle East and Africa
- Oceania
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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