Anti-Wrinkle Products Market Set to Reach USD 20,502.5 Million by 2034, Driven by Aging Population and Natural Ingredient Trends

Future Market Insights (FMI) has released new data forecasting the anti-wrinkle products market to reach an estimated USD 10,922.2 million in 2024, with projections indicating growth to USD 20,502.5 million by 2034. This remarkable growth trajectory represents a compound annual growth rate (CAGR) of 6.5% from 2024 to 2034, underscoring the increasing consumer demand for products that combat age-related skin concerns.

The anti-wrinkle products market currently holds a market share of approximately 3% to 7% within the broader beauty and personal care sector. This segment has seen substantial growth, from USD 8,176.8 million in 2019 to USD 10,255.6 million in 2023, driven by heightened consumer awareness regarding aging skin and a rise in disposable income allocated to skincare.

Market Drivers

  1. Rising Aging Population: The increasing global geriatric population is a significant driver of demand for anti-wrinkle products. According to the World Population Prospects 2022, the percentage of individuals aged 65 and above is projected to rise dramatically, enhancing the need for effective anti-aging solutions.
  2. Consumer Demand for Natural Products: There is a growing inclination among consumers toward natural and organic skincare products. This trend is propelling manufacturers to innovate with eco-friendly ingredients and effective formulations that resonate with health-conscious consumers.
  3. Technological Advancements: Innovations in cosmetic technology are paving the way for new and more effective anti-aging products, further fueling market growth.

Regional Insights

  • Japan: With the highest percentage of elderly citizens globally, Japan is experiencing a significant demand for anti-wrinkle products. The aging population is expected to reach 34.8% by 2040, creating a robust market environment for anti-aging solutions.
  • United States: As a leading market, the USA continues to innovate in anti-wrinkle products, responding to diverse consumer needs and preferences with competitive, value-driven offerings.
  • India: The booming FMCG sector, coupled with changing consumer lifestyles and increased spending on personal care, is positioning India as a growing market for anti-wrinkle products.

Competitive Landscape

The global anti-wrinkle products market is predominantly driven by a mix of multinational and regional companies. Growing consumer demand for eco-friendly personal care items has led many businesses to venture into the herbal and natural anti-wrinkle segment, creating innovative and advanced offerings.

Manufacturers are consistently introducing natural anti-wrinkle products that boast remedial properties and long-term benefits, effectively meeting current consumer needs while broadening their customer base.

For instance

  • In 2024, Beiersdorf launched the new anti-aging product NIVEA Q10 Dual Action Serum. This combines GLYCOSTOP™, which is available exclusively from Beiersdorf, with the reliable anti-wrinkle active ingredient Q10 in an innovative formula. These are two highly potent ingredients that achieve a double effect. The new serum works from day one and is clinically proven to visibly reduce even the deepest wrinkles within two weeks.
  • In 2023, SkinCeuticals, a medical skincare brand, announced the launch of A.G.E. Interrupter Advanced, a breakthrough corrective cream that helps reverse visible signs of aging impacted by glycation and collagen decline. The brand has been pioneering anti-glycation skincare since 2008 and has expanded its portfolio with the introduction of groundbreaking technology to address the unavoidable factor of the natural aging process.

Key Companies Profiled

Allergan PLC

Unilever

Revlon, Inc.

Procter & Gamble Co.

Oriflame Cosmetics AG

Nature Republic

Natura & Co.

Mary Kay Inc.

Lotus Herbals Limited

L’Oréal S.A.

Kao Corporation

Coty, Inc.

Colgate Palmolive Company

Clarins Group

Biomod Concepts, Inc.

Beiersdorf AG

Bayer AG

Avon Products Inc.

ARK Skincare

Alma Secret Company

Others

Tap into Expertise: Discuss with Our Analyst on Email: sales@futuremarketinsights.com

Global Anti-Wrinkle Products Market by Category

By Product Type:

  • Creams & Moisturizers
  • Cleansers
  • Other Products

By Nature:

  • Natural/Herbal
  • Synthetic
  • Organic

By End Users:

  • Men
  • Women

By Sales Channel:

  • Pharmacies
  • Specialty Outlets
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Beauty Stores
  • E-Retailers
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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