The global B2B sports nutrition market is projected to expand from USD 4.06 billion in 2023 to an impressive USD 8.25 billion by 2033, achieving a robust 7.35% CAGR during the forecast period. This substantial growth is driven by the increased demand for sports nutrition products among athletes, bodybuilders, and recreational fitness enthusiasts. The expanding network of gyms, fitness centers, and online sales platforms has also contributed to the market’s rapid expansion.
Market Evolution and Key Trends: Consumers are increasingly turning to sports nutrition products not only to enhance physical performance but also to meet their daily nutritional needs. The rising awareness of healthy lifestyles, coupled with growing access to sports nutrition products through retail and digital channels, has spurred market growth.
Growing Partnerships with Fitness Centers: Gyms and fitness centers play a pivotal role in promoting sports nutrition products. Many prominent fitness facilities have collaborated with leading sports nutrition brands to provide custom-tailored nutrition solutions to their members. For example, Gold’s Gym and Tipton Mills Foods collaborated to offer protein supplements, while Vitamin Shoppe partnered with LA Fitness to open retail spaces within fitness centers. These initiatives are stimulating further growth in the B2B sports nutrition market.
Impact of Vegan and Plant-based Sports Nutrition: The market has seen a notable shift towards vegan and plant-based sports nutrition products, with consumers increasingly demanding clean-label and eco-friendly ingredients. These preferences are driving the development of new sports drinks, energy bars, and supplements with plant-derived components. NOW Sports, for instance, introduced a line of plant-based recovery products in 2020, reflecting the growing consumer interest in sustainable options.
Regional Insights: The North American region holds a dominant position in the global B2B sports nutrition market, accounting for 47.2% of the total market share in 2023. The region’s leadership is fueled by high consumer awareness, government initiatives promoting sports, and the presence of prominent market players. In contrast, the Asia-Pacific region is expected to see rapid growth, driven by increasing interest in sports nutrition, expanding digital infrastructure, and the rising popularity of e-commerce platforms.
Emerging Market Drivers: The market is further buoyed by the increasing adoption of sports activities among teenagers and young adults, growing demand for personalized fitness and nutrition plans, and innovations in sports nutrition products. Key factors such as heightened consumer awareness about health and wellness, coupled with rising healthcare spending, are influencing the expansion of the market.
Competitive Landscape: The B2B sports nutrition market is highly competitive, with leading companies investing in product innovation and strategic partnerships. Notable industry players include Herbalife International, Abbott, PepsiCo, MUSCLEPHARM, Glanbia Plc., and Post Holdings, Inc. These companies are actively engaged in product launches, mergers, and acquisitions to expand their global footprint and capture the growing demand for sports nutrition products.
For example, PepsiCo acquired Rockstar Energy Beverages in 2020 to diversify its product offerings in the sports nutrition segment, while Abbott expanded its Pedialyte product line to enhance immune health. Similarly, Herbalife Nutrition partnered with Inspire Institute of Sports (IIS) to supply sports nutrition products to athletes.
Key Segments
Business-to-Business Sports Nutrition by Application:
- Endurance
- Strength Training
- Muscle Growth
- Recovery
- Energy
- Weight Management
- Immunity Enhancement
- Cognitive Repairment
Business-to-Business Sports Nutrition by Distribution Channel:
- Gyms
- Fitness Studio
- Sports Academies
Business-to-Business Sports Nutrition by Region:
- North America
- Europe
- Asia Pacific
- Latin America
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