The global automotive head-up display (HUD) industry is anticipated to reach USD 1.3 billion in 2023, with projections to grow to USD 6.4 billion by 2033, at a robust CAGR of 17.2% during the forecast period.
The automotive industry is rapidly transitioning into the Mobility 4.0 era, driven by the rise of CASE (connected, autonomous, shared, and electric) technologies, a strong focus on sustainability, and evolving consumer preferences.
Rising sales of luxury and premium vehicles, fueled by increasing disposable incomes, along with the growing popularity of utility vehicles, are key drivers of the automotive HUD market. Additionally, the increased affordability of cars for low- and middle-income consumers is expected to further support market growth.
The market is also expanding due to heightened awareness surrounding vehicle and passenger safety. HUDs help mitigate driver distractions by offering features like onboard cameras, alerts, speed limits, and navigation, enhancing safety on the road.
By reducing the need for drivers to check in-vehicle displays, HUDs contribute to accident prevention and improve overall driver safety. The rising demand for connected vehicles is a major factor propelling the global automotive HUD market.
Moreover, HUDs are increasingly used in aviation to improve safety during low-visibility conditions, providing pilots with critical information such as flight path, landing positions, and proximity to obstacles. This growing demand for advanced safety systems, coupled with the desire for an enhanced driving experience, is expected to further boost the global automotive HUD market in the coming years.
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Key Takeaways
- The United States automotive head-up display industry is projected to expand with a CAGR of 16.8% from 2023 to 2033.
- The demand for automotive head-up displays in China is expected to capture a CAGR of 17.1% during the forecast period.
- By dimension, the 3D segment is projected to expand with a CAGR of 19.6% between 2023 and 2033.
- Germany is expected to secure a CAGR of 17% throughout the forecast period.
“Increasing sales of luxury and premium vehicles are expected to fuel the demand for automotive head-up displays during the forecast period” – Anticipates an FMI Analyst
Competitive Landscape
The market for automotive head-up displays is highly competitive, with numerous prominent industry players making substantial investments in increasing their manufacturing capabilities.
The key industry players operating in the market are Continental AG, Denso Corporation, Nippon Seiki Co., Ltd., Visteon Corporation, Delphi Automotive LLP, Garmin Ltd., MicroVision, Inc., LG Display Co., Ltd., Hyundai Mobis, KYOCERA Corporation, Harman International, Panasonic Corporation, Robert Bosch GmbH, Valeo, and JVCKENWOOD Corporation.
Recent Developments in the Automotive Head-up Display Market
- In May 2022, Panasonic Automotive Systems announced that Nissan Motor has adopted their 11.5-inch windshield head-up display (WS HUD) for their new Ariya crossover electric vehicle (EV).
- Panasonic Automotive introduced a new augmented-reality HUD in January 2021. This advanced HUD can display lane edges, road objects, and other crucial information for drivers. Powered by AI, it shares relevant information with the driver and can autonomously identify obstacles such as vehicles, pedestrians, or trash cans.
- Hyundai Motor Company launched a cluster-less head-up display (HUD) in June 2021. This innovative HUD incorporates optical glass installed in the dashboard and angled toward the driver, providing improved visibility.
- In 2021, Audi revealed plans to introduce an augmented reality (AR) heads-up display (HUD) in the Audi Q4 e-Tron electric vehicle. The HUD might generate a virtual image that appears to float around ten meters ahead of the driver. Audi claims that this overlaid image might effectively and quickly convey information without confusion.
Valuable Insights:
Future Market Insights offers an unbiased analysis of the global automotive head-up display market, providing historical data between 2018 and 2022 and forecast statistics from 2023 to 2033.
To understand opportunities in the automotive head-up display market, the market is segmented based on product type, technology, vehicle type, dimension, sales channel, and region.
Key Segmentations
By Product Type:
- Windshield
- Combine
By Technology:
- Augmented Reality
- Conventional
By Vehicle Type:
- Midsize
- Luxury
- Sports Utility Vehicle
- Commercial Vehicle
By Dimension:
- 2D
- 3D
By Sales Channel:
- Original Equipment Manufacturers (OEM)
- Aftermarket
Key Regions Covered:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia and Pacific
- East Asia
- The Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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