The hair lightening products market is projected to grow at a modest CAGR of 4.4% during the forecast period. The global market is estimated to generate revenue of USD 7.32 billion in 2022 and is expected to exceed USD 10.78 billion by the end of 2032.
Hair lightening is a method used to change a person’s hair color using lighteners or hair dyes. Various techniques include all-over bleach, super-lightening color treatments, balayage, and highlights. The increasing desire to enhance one’s appearance is driving sales of hair lightening products in the market.
Recent trends indicate a rising popularity of hair lightening, particularly for shades like white-blonde highlights, pony lights, bold pink, copper penny, solid brunette, baby blonde, and silver. Additionally, there is a growing preference for natural or organic hair lightening products among consumers.
The market for hair lightening products is being driven by a growing willingness among consumers to invest in hair care items. In recent years, these products have gained significant popularity. The surge in sales can be attributed to a large number of consumers eager to spend on hair care and styling solutions.
Hair Lightening Products Market: Market Dynamics
The rising popularity of hair lightening products, coupled with changing lifestyles, is driving market growth. Consumers are increasingly shifting their focus from chemical-based products to natural or organic lightening options, prompting manufacturers to develop more natural and organic hair lightening solutions.
The growing trend toward beauty products, along with an increased desire for attractiveness and evolving lifestyles, significantly impacts the hair care market, further boosting the demand for hair lightening products. Among these, sprays and shampoos are the most popular choices among consumers. Manufacturers are continually innovating, introducing new features such as sulfate-free color stay shampoos that are gentle on sensitive skin and scalps.
Additionally, the rising awareness of the risks associated with chemical hair products is driving demand for natural and organic hair lightening options. Increasing disposable income and purchasing power are also contributing to higher cosmetics sales, which, in turn, enhances the market for hair lightening products. Furthermore, the growth of e-commerce is facilitating access to these products, further propelling the market.
Hair Lightening Products Market: Regional Outlook
The hair lightening products market is expected to register a healthy growth across all the geographies during the forecast period. The individual’s use of hair lightening products is growing and the commercial segment is likely to push market the sales of hair lightening products market. Manufacturers of hair care & styling products are expanding their operations into developing regions such as China, India.
These countries are considered as emerging countries with potential opportunities. Changing lifestyle and growing fashion sense drives the hair lightening products market. In terms of market share, North America holds a significant share of the market. The market significance is attributed to several factors such as new product launches, technological innovation, and product adoption rate. Growing demand for professional hair care services also drive the sales of hair lightening products. Middle East & Africa is projected to showcase steady growth in the global hair lightening products market due to the growth in beauty products.
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Competitive Landscape
Key players in the hair lightening products market are concentrating on improving the texture and quality of their formulations, as well as extending the shelf life of these products. This focus is driving sales in the hair lightening segment.
Recent Market Development:
- Lakme has introduced its new K.Blonde bleaching clay and K.blone compact powder cream that have said to be the revolutionary product in the forecast period, increasing the sales of hair lightening products.
- L’Oreal has expanded its whitening & brightening cream collection adding paris revitalift crystal micro-essence, Paris revitalift anti-wrinkles. This pushes the sales of hair lighting products.
Key companies profiled
Lakme
Loreal
Quai
John Frieda
Klorane
Sun Bum
IGK
Farouk Systems
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