The fragrant drawer liners market is projected to grow at a modest CAGR of 5% during the forecast period. The global market is estimated to generate revenue of USD 83 million in 2022 and is expected to surpass USD 128.76 million by the end of 2032.
Fragrant drawer liners are primarily designed to protect shelves and drawers while keeping them clean and sanitized. They provide a fresh scent without the need for room sprays or similar products. Demand for fragrant drawer liners is increasing as they are commonly used in home cabinets, bathroom vanities, bedroom wardrobes, and kitchen cabinets.
This demand is further fueled by new companies and manufacturers focusing on bleach-free, machine-washable, non-adhesive liners that do not stick to the drawer and leave no residue, boosting sales of fragrant drawer liners.
Colored and printed fragrant drawer liners are increasingly appealing to end users. Manufacturers offer both adhesive and non-adhesive options that are resistant to chemicals, acids, detergents, and grease. These liners are packaged in boxes containing 6, 12, or 18 sheets, and their production adheres to Food & Drug Administration (FDA) regulations, boosting sales.
Most manufacturers focus on creating machine-washable and bleach-free fragrant drawer liners. These products are primarily available in supermarkets and hypermarkets, while their presence on e-commerce platforms has further fueled market growth. Consequently, the ease of availability and the rise in shelf liner options drive the demand for fragrant drawer liners.
Competitive Landscape
Key players in the fragrant drawer liners market are prioritizing reusability, protective features, and user-friendly installation of these liners. This focus is driving sales of fragrant drawer liner products.
Recent Market Development:
- Orlandi has introduced its new series of fragrant drawer liners that carries air care technology, holding the fragrance for a long and leaving no residue. Its availability in different packaging options for closets, drawers, and small spaces pushes the overall sales of fragrant drawer liners.
- Crabtree & Evelyn has launched its summer hill collection which is available in exclusive prints and fresh fragrances, fuelling the sales of fragrant drawer liners.
Key companies profiled
Orlandi
Print Fragrancing
Crabtree & Evelyn
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Key Segments
By Product Type:
- Self-Adhesive
- Non-Adhesive
By Price Range:
- Economy
- Mid-Range
- Premium
By Application:
- Household
- Commercial
By Sales Channel:
- Direct
- Indirect – Hypermarkets/Supermarkets
- Multi-Brand Stores
- Independent Small Stores
- Online Retailers
By Region:
- North America
- Latin America
- Asia Pacific
- Middle East and Africa
- Europe
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