The Microwave Market: Growth Trends and Consumer Drivers for the Next Decade

Microwave Market

According to a recent market analysis by Future Market Insights (FMI), the microwave market is expected to reach a valuation of USD 8 billion in 2022. Sales are projected to grow at a compound annual growth rate (CAGR) of 4.0%, with the market size anticipated to hit USD 11.84 billion by 2032.

Nuclear families are increasing, which has resulted in a rise in the number of people living in cities. The demand for microwaves is expected to be driven by hectic schedules of consumers, along with increasing sales of frozen foods.

In addition to this, expansion in the hospitality and foodservice sectors across the globe will augment sales of microwaves. Increasing contracts for catering events are also anticipated to spur demand for microwaves in the commercial sector.

Newmarket opportunities are likely to arise from the growing popularity of connected household appliances, such as the inverter-based microwave. The ongoing trend of smart household appliances will create opportunities for growth for microwave manufacturers over the forecast period.

Key Takeaways:

  • Based on structure, sales of countertop microwaves will increase at a 3.3% CAGR over the forecast period.
  • In terms of applications, demand for microwaves in the commercial sector will grow at a 4.1% CAGR through 2032.
  • By sales channel, the online segment will hold a dominant share in the market over the assessment period.
  • Sales of microwaves in the U.S. will rise at a 1.1% CAGR over the forecast period.
  • China will emerge as a lucrative pocket, with sales growing at a 10.2% CAGR through 2032.
  • Demand for microwaves in India will increase at a 8% CAGR over the forecast period.

Competition Landscape

Aggressive promotional techniques, marketing, and new product launches are some of the key strategies being adopted by the leading microwave manufacturers.

Some of the key players in the global microwave market include Galanz Enterprise Group, Whirlpool Corporation, Hoover Limited, LG Electronics, AB Electrolux, Sharp Corporation, Illinois Tool works INC, Alto-Shaam INC, Panasonic Corporation, Haier group corporation, and Robert Bosch.

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Global Microwave Market by Category

By Product Type:

  • Convection
  • Grill
  • Solo

By Application:

  • Household
  • Commercial

By Structure:

  • Built-In
  • Countertop

By Sales Channel:

  • Hypermarkets/ Supermarkets
  • Wholesalers/Distributors
  • Specialty Stores
  • Multibrand Stores
  • Online Retailers
  • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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