In recent years, the electric toothbrush market has witnessed remarkable growth, driven by increasing awareness of oral hygiene and advancements in technology. With a current estimated market value of US$ 4.6 billion in 2023, this sector is projected to register a compound annual growth rate (CAGR) of 7.8%, reaching an impressive US$ 9.8 billion by 2033. This blog explores the factors fueling this growth and what the future holds for electric toothbrushes.
The Rise of Electric Toothbrushes
Electric toothbrushes have evolved from luxury items to essential tools for maintaining oral health. Their popularity can be attributed to several factors:
- Enhanced Cleaning Efficiency
Electric toothbrushes offer superior cleaning capabilities compared to manual brushes. With features like varying speed settings, timers, and pressure sensors, they provide a more effective brushing experience. Research indicates that users of electric toothbrushes tend to have better plaque removal and improved gum health, leading to a growing preference among consumers.
- Technological Advancements
Innovations in technology have significantly enhanced the functionality of electric toothbrushes. Many models now come equipped with Bluetooth connectivity, allowing users to track their brushing habits through smartphone apps. Additionally, features like automatic pressure adjustment and personalized brushing modes cater to individual needs, making electric toothbrushes more appealing.
- Rising Health Awareness
As people become more conscious of their health and wellness, oral hygiene has gained increased attention. The growing awareness of the link between oral health and overall health has prompted consumers to invest in high-quality dental care products, including electric toothbrushes. Moreover, endorsements from dental professionals further bolster consumer confidence in these devices.
- Product Variety and Accessibility
The electric toothbrush market has diversified, with numerous brands offering a wide range of models catering to different preferences and budgets. From basic battery-operated brushes to advanced smart models, there is something for everyone. This variety has made electric toothbrushes more accessible to a broader audience.
Future Outlook
The electric toothbrush market is poised for continued expansion. As technology advances and consumer preferences evolve, manufacturers will likely introduce new features and designs to meet demand. Furthermore, sustainability will play an essential role, with a growing emphasis on eco-friendly materials and recycling programs.
Increasing Oral Issues Emerge as Significant Market Driver
Instances of oral diseases, including mouth cancer, are currently on the rise. The modern eating patterns, consuming highly acidic sugary food, have created a conducive environment for plaque and tartar. Therefore, in the fast-moving world, electric toothbrushes have become an easy, quick fix for those battling dental issues.
Consumer Awareness Can Accelerate Market Growth
Despite the rising popularity of electric toothbrushes, it is yet to penetrate the market extensively. Due to its lack of awareness and benefits, the market growth might slow down. Coupled with the fact that the product is often priced at a higher point than regular toothbrushes, gaining traction in developing markets could be a difficult task.
High Maintenance Costs Can Impact the Market
Unlike a regular toothbrush that can easily be thrown or replaced, electric toothbrushes warrant significant maintenance costs. Consumers, when required to spend additional costs on a high-priced product for battery/electricity, might prefer product alternatives. The maintenance of the delicate electric circuit of toothbrushes can prove quite tedious for consumers. Therefore, due to its cost that is higher compared to a normal toothbrush, consumers might hesitate to pay extra for its replacement services.
Key Takeaways
- The global electric toothbrush market recorded a 7.3% CAGR between 2017 and 2022.
- During the forecast period, the United States market is projected to record a CAGR of 6.3% and is expected to reach a valuation of US$ 2.7 billion by 2033.
- The China market is anticipated to register a CAGR of 10.7% between 2023 and 2033.
- Between 2023 and 2033, the rechargeable segment is projected to register a CAGR of 6.6% in the product type category.
- During the forecast period, the hypermarket/supermarket, the top sales channel segment is anticipated to thrive at a CAGR of 7.5%.
Key Players:
- Panasonic Corporation
- Colgate-Palmolive Company
- The Procter & Gamble Company
- Church & Dwight Co., Inc.
- JSB Healthcare
- Koninklijke Philips N.V.
- Omron Healthcare, Inc.
- FOREO Company
- Wellness Oral Care Company
- Fairywill Company
- Lion Corporation
- Conair Corporation (Interplak)
- SEASTAR Corporation
- Smilex Company
- Kolibree Company
- Rotadent Company
- Shenzhen Risun Technology Co. Ltd.
- Ningbo Seago Electric Co, Ltd.
- Dretec Co., Ltd.
- Brush Buddies Company
- SONIC Chic Company
Market Restraints
The key market restraints impeding the progress are high product cost and maintenance. To overcome these challenges, market players are working on innovations, that make the product more affordable and easy to maintain.
Important Market Developments:
- Sustainability Concerns Addressed: SURI is a London-based startup that stands for Sustainable Rituals. The startup manufactures sustainable electric toothbrushes. The electric toothbrushes’ body is made of recyclable aluminum. The plastic heads are plant-based and can be recycled or industrially composted.
- Xiaomi Corporation Marks Presence in the South Asian Market: In June 2020, Xiaomi launched the T100 electric toothbrush series in India. The product comes with several advanced features. This includes 30-day battery life, low noise, and an alluring glossy design.
- Colgate and Philips Join Hands: In March 2021, Koninklijke Philips N.V. and Colgate Palmolive Company announced a collaboration. Primarily focusing on the South American market, this collaboration aims to widen awareness of oral hygiene practices. This also includes the propagation of awareness on dental hygiene tools such as electric toothbrush.
- Colgate goes Big on Research and Development: The Colgate Palmolive Company recently shelled out huge bucks for research. In 2019, the company invested US$ 280 million in research and development. This is anticipated to contribute to the advancement of electric toothbrush technology.
Global Electric Toothbrush Market by Category:
By Product Type:
- Rechargeable
- Battery Powered
By Head Movement:
- Sonic/Side-by-Side
- Rotation/Oscillation
By Price:
- Economy
- Mid-range
- Premium
By Sales Channel:
- Hypermarkets/Supermarkets
- Specialty Stores
- Drug Stores & Pharmacies
- Convenience Stores
- Online Retailers
- Other Sales Channels
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- The Middle East & Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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