The India POU water purifiers market is projected to expand at a CAGR of 18.5% through 2032, with its value anticipated to exceed USD 3.5 billion by the same year.
The rapid expansion of towns and cities in India has led to a considerable decline in groundwater levels. As borewells are drilled deeper, previously undiscovered “new-age” contaminants, including fluorides, arsenic, and lead, are being detected.
The India water purifier market encounters significant challenges, with the primary threat coming from low-cost, counterfeit brands. These poorly assembled devices, often lacking proper quality checks, quickly gain approval and market share. Consequently, these factors are restricting the growth of the water purifier market in India.
The India water purifier market is expected to witness robust CAGR growth rate of nearly 18.5% by 2020. Rise in awareness about safe drinking water, increasing urbanization, high per capita income, and supply side strategies are some of the prominent factors driving the demand for water purifier across the country.
Also, influx of cutting-edge technology to offer superior water purification is expected to bolster the market growth thereby increasing competitiveness in the market. In terms of value, RO is the major segment for water purifier market. In this study, we analyze the India Water Purifier Market during 2014-2020. We focus on:
- Market size and forecast, 2032
- Key Trends and Developments of water purifier products by process type-RO,UV, and Media
- Key Drivers and developments in particular regions in North, South, East and West
- Government policies and initiatives for water purifier market in all four regions
Key Geographies Covered
North, South, East, and West
Examples of key Companies Covered
Eureka Forbes,
- Kent,
- Hindustan Unilever,
- Ion Exchange,
- Tata Chemicals,
- Hi Tech RO,
- EsselNasaka,
- Whirlpool,
- Godrej
- Panasonic Corporation
Author:
Sudip Saha is the managing director and co-founder at Future Market Insights, an award-winning market research and consulting firm. Sudip is committed to shaping the market research industry with credible solutions and constantly makes a buzz in the media with his thought leadership. His vast experience in market research and project management a consumer electronics will likely remain the leading end-use sector cross verticals in APAC, EMEA, and the Americas reflects his growth-oriented approach to clients.
He is a strong believer and proponent of innovation-based solutions, emphasizing customized solutions to meet one client’s requirements at a time. His foresightedness and visionary approach recently got him recognized as the ‘Global Icon in Business Consulting’ at the ET Inspiring Leaders Awards 2022.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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