Sales of non-dairy creamer in Western Europe are projected to grow at a 5.2% CAGR through 2033. The market is expected to reach a valuation of USD 576 million in 2023, with projections indicating it will exceed USD 955.12 million by 2033.
There has been a noticeable rise in flexitarian and minimal meat diets in Western Europe, driving demand for dairy-free creamers as plant-based alternatives for those seeking to reduce animal product consumption.
In addition, clean-label products are gaining traction among consumers in Western Europe and globally, with a growing preference for non-dairy creamers featuring simple, transparent ingredient lists free from artificial flavors, additives, and preservatives.
Sustainability concerns are also influencing consumer choices. Brands that prioritize eco-friendly sourcing, sustainable packaging, and efforts to reduce their carbon footprint are expected to perform well in the market.
Consumers in Western Europe are seeking customizable non-dairy creamer solutions that cater to their specific dietary needs and preferences. This includes options with varying levels of sweetness, thickness, or flavor.
Additionally, the promotion and distribution of non-dairy creamers are adapting to the growth of e-commerce and direct-to-consumer sales channels. Online platforms offer opportunities for direct engagement with customers and allow for targeted marketing campaigns aimed at specific demographics.
In Western Europe, consumers are increasingly focused on their health and well-being. Non-dairy creamer producers can position their products as healthier alternatives by highlighting beneficial ingredients, reducing sugar content, and emphasizing nutritional benefits.
By collaborating with coffee shops, cafés, and other food and beverage establishments, non-dairy creamer manufacturers can expand their customer base and tap into new opportunities. These partnerships can also enhance brand visibility and credibility.
Offering non-dairy creamers that cater to specific dietary preferences, such as gluten-free, soy-free, or nut-free options, can effectively address the diverse needs of consumers in Western Europe and broaden the customer base.
Additionally, non-dairy creamers can capitalize on the growing trend of functional foods by incorporating health-boosting ingredients like nutraceuticals, superfoods, or adaptogens. Formulating products that address specific wellness concerns can attract health-conscious customers.
Competitive Landscape
The non-dairy creamer industry in Western Europe is highly competitive, with major players and agile local companies vying for market share and adapting to evolving consumer preferences through strategic initiatives. Both established international brands and innovative local firms are navigating this dynamic landscape, leveraging unique approaches as the demand for plant-based alternatives continues to grow.
Recent Developments in Non-dairy Creamer in Western Europe
- In October 2023, Elmlea, a United Kingdom-based cream alternative company owned by Upfield, expanded its dairy-free line with a new product for the holiday season – plant-based brandy flavored cream. Like Elmlea’s existing dairy-free double cream substitute, the product is created from lentil protein and vegetable oils.
- In August 2022, plant-based creamers in the flavors of caramel and French vanilla were introduced by Coffee Mate, a Nestlé-owned brand. The most popular French Vanilla creamer in the refrigerator is Coffee Mate’s traditional variety; for those who can’t have dairy, there’s also a new variant made with almond and oat flour.
Some of the Key Players Offering Non-dairy Creamer in Western Europe
- Nestlé S.A. (Switzerland)
- Danone S.A. (France)
- FrieslandCampina N.V. (Netherlands)
- Régilait (France)
- Oatly AB (Sweden)
- Alpro (Belgium)
- The WhiteWave Foods Company (now part of Danone, United Kingdom)
- Upfield Holdings Limited (United Kingdom)
- Valio Ltd. (Finland)
- Arla Foods (Denmark)
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Key Segments
By Form:
- Powder
- Liquid
By Nature:
- Organic
- Conventional
By Flavor:
- Original/Unflavoured
- French Vanilla
- Chocolate
- Coconut
- Hazelnut
- Others
By Type:
- Original
- Light
- Fat-free
By Base:
- Plant-based
- Milk
- Almond
- Coconut
- Others (Soy, Hemp, Cashew)
- Vegetable Oil
By End Use:
- HoReCa/Foodservice
- Food and Beverage Processing
- Food Premixes
- Soups and Sauces
- Beverages Mixes
- Coffee Mixes
- Tea Mixes
- Bakery Products and Ice Creams
- RTD Beverages
- Infant Food
- Prepared and Packaged Food
- Household/Retail
By Packaging:
- Retail
- Sachets
- Bags
- Pouches
- Canisters
- Bottles
- Plastic Jars
- Bulk
By Distribution Channel:
- Direct
- Indirect
- Hypermarkets/Supermarkets
- Modern Grocery Stores
- Speciality Stores
- Online Retail
By Country:
- Germany
- Italy
- France
- Spain
- United Kingdom
- BENELUX
- Rest of Western Europe
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