The global sales of pre-treater laundry products generated a revenue of around US$ 3,045.7 million by the end of 2023. The demand for laundry care goods suggests that the pre-treater laundry product category to surge at a rate of 3.6% from 2024 to 2034. Following this moderate growth rate, the global pre-treater laundry product market is expected to reach US$ 4,523.8 million by 2034, growing from US$ 3,168.2 million in 2024.
Expanding business of laundry and dry cleaning services around the world is the key reason for the growing demand for pre-treater laundry solutions. In recent years, the advent of organic or eco-friendly stain removal solutions has also expanded and altered the overall market orientation. In addition, stringent rules to regulate and limit the use of artificially prepared enzymes are anticipated to hamper the market expansion.
Key Takeaways from the Pre-treater Laundry Product Market Study Report
- The United States is the leading consumer of pre-treater laundry products, and its regional market is likely to expand at 3.1% CAGR through 2034.
- The United Kingdom laundry stain remover market is witnessing lucrative growth in Europe and could follow a 2.9% CAGR through 2034.
- China is the leading producer and exporter of pre-treater laundry products for Asian countries, and the industry here could expand at 2.2% CAGR through 2034.
- India has emerged as the most notable region for pre-treater laundry product uses, and it could increase at a 3.1% rate per year through 2034.
Competitive Landscape for Pre-treater Laundry Product Market Players
Global producers and suppliers of pre-treater laundry products are expanding their manufacturing facilities and distribution channels to retain their standing in a highly competitive market. Some players have also adopted the strategy of educating customers about the advantages of pre-treatment through effective marketing efforts and product demonstrations.
Top participants in the market are zeroing in on new product developments that meet customer needs. Surging demand for pre-treater laundry products in hospitality and restaurants to deal with heavy food stains and effective cleaning in no time is driving the attention of manufacturers. Besides this, manufacturers strive to make these products eco-friendly and cost-effective to accelerate their adoption in healthcare facilities.
Recent Developments by the Pre-treater Laundry Product Industries
- In March 2022, Univar Solutions released its new product line of super concentrate detergent or a broad spectrum blend for diverse stain challenges. With the help of Sasol’s innovative chemistry, this highly concentrated solution may allow the surfactants to reach the stain directly.
- In March 2020, Safechem Company introduced a new dry cleaning solvent, SENSENETM, by combining the powerful cleaning strength of perchloroethylene (PERC) with hydrocarbon solutions. The manufacturer claims it to be the most effective option for dry cleaners looking for superior cleaning results without harming fabrics. It has a high Kauri Butanol (KB) value of 161, while the other alternative solvents available in the market have KB values of less than 80.
Key Players:
- Church & Dwight Co. Inc.
- Reckitt Benckiser LLC
- WHIP-IT INVENTIONS, Inc.
- Unilever Ltd., S.C.
- Johnson & Son, Inc.
- The Dial Corporation
- Henkel AG & Co. KGaA
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Key Segmentations:
By Format Type:
- Liquid Form
- Powder Form
- Gel Form
By Packaging Type:
- Bottles
- Tetra Packs
- Cartons
- Other Types of Packaging
By End Use Application:
- Retail
- Commercial
- Industrial
By Sales or Distribution Channel:
- Direct Sales Channel
- Indirect Sales Channel
- Hypermarkets or Supermarkets
- Convenience Stores
- Specialty Store
- Online Stores
- Other Sales Channels
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia and Pacific
- The Middle East and Africa (MEA)
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