The probiotic supplement industry is expected to reach a value of USD 500.2 million in 2023, with sales in Japan projected to surge to USD 1,367.4 million by 2033. Over the decade from 2023 to 2033, probiotic supplement sector in Japan is poised for significant growth at a CAGR of 10.6%.
The rising demand for probiotic supplements in Japan reflects heightened consumer health awareness and recognition of their benefits. This trend is bolstered by extensive research showcasing the positive impact of probiotic supplementation on health. To meet this growing demand, manufacturers in Japan are innovating with advanced probiotic supplements.
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Growing awareness of the link between digestive health and overall well-being is driving demand for probiotic supplements in Japan. Consumers view probiotic supplements as a proactive and natural approach to supporting gut health, leading to increased sales. With Japan’s aging population, there is heightened awareness about maintaining health into older age, with probiotics playing a crucial role in gut health maintenance.
Competitive Landscape
The probiotic supplement industry in Japan is highly competitive. As the popularity of probiotics grows, new manufacturers are anticipated to enter the market, intensifying competition. Established companies in Japan’s probiotic supplement sector are expected to face strong competition from these newcomers. Emerging producers are actively emulating the advertising and promotional strategies of industry leaders to establish their presence in the evolving market.
Recent Developments Observed in Probiotic Supplement in Japan
- A Japanese multinational with operations in several industries, including food and pharmaceuticals, is Meiji Holdings Co., Ltd., which offers probiotic supplement among its many offerings.
- Probiotic dairy products, especially the renowned Yakult drink, are the specialty of the well-known Japanese company Yakult Honsha Co., Ltd., making them a significant player in the probiotics industry.
- Morinaga Milk Industry Co., Ltd., the leading dairy manufacturer in Japan, has a track record of producing dairy products, including probiotics.
- Even though Suntory Holdings Limited is better known for its beverages, the company has branched into probiotic supplement and other health and wellness goods.
- The pharmaceutical and healthcare company Eisai Co., Ltd., is likely to dominate Japan’s probiotic supplement sector in the future.
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Key Probiotic Supplement Manufacturers in Japan
- Meiji Holdings Co., Ltd.
- Yakult Honsha Co., Ltd.
- Morinaga Milk Industry Co., Ltd.
- Suntory Holdings Limited
- Eisai Co., Ltd.
Key Segments
By Bacteria:
- Lactobacillus
- Streptococcus
- Bifidobacterium
By Form:
- Tablet
- Capsules
- Liquid
- Powder Premixes
- Gummies/Chewable
- Lozenges
- Liquid and Gels
By Function:
- Immunity and Digestive Health
- Urogenital Health
- Vaginal Health
- Urinary Tract Infections
- Pregnancy
- Weight Management
By Distribution Channel:
- Hypermarket/ Supermarket
- Specialty Stores
- eCommerce
- Pharmacy Stores
By End User:
- Women
- Seniors
- Kids
By City:
- Kanto
- Chubu
- Kinki
- Kyushu & Okinawa
- Tohoku
- Rest of Japan
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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