As new fashion trends emerge and product promotions become stronger, the global mascara market is forecasted to reach US$ 31.2 million in 2022. Rising at a Compound Annual Growth Rate (CAGR) of 5.0%, it is expected to be worth US$ 50.8 million from 2022 to 2032.
Cosmeticians often utilize mascara applicators to prevent makeup from smudging or running. These applicators serve as guides for users, ensuring easy application while protecting the eyelids and under-eye areas from smudging. Advanced technologies like 3D printing and advanced material science are employed in the manufacturing of mascara applicators. Furthermore, the influence of social media marketing and online beauty influencers is expected to significantly impact market growth in the near future.
Advanced technologies are being used for manufacturing of mascara applicators such as 3D printing and advanced material science. A recent mascara applicator launch by Chanel Company used 3D printing for production. The mascara applicators market is estimated to see a high growth for the forecasted period with many product launches.
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Market Dynamics
The booming cosmetics industry and availability of different types of mascaras demand number of mascara applicators. The increasing demand has also fuelled the innovations in mascara applicators. Many a company from South Korea and France are seen to launch new mascara applicators. The newly launched applicators focus on the maximum effect of application with great ease. Moreover, research is being done for more soft and even bristles on the mascara applicators. But the availability of new products regionally is essential.
Regional Outlook
Regionally, the mascara applicators market is segmented by North America, Latin America, Europe, East Asia, Oceania, South Asia, and the Middle East and Africa.
The mascara applicators anticipate a positive impact on the cosmetics and beauty industry. East Asia dominates the mascara applicators market owing to the famous multi-layer makeup procedure adopted the South Korea women. Moreover, the increasing population of China demands many mascara applicators from South Korea and Japan.
The Middle East and Africa (MEA) have the strong potential to upsurge the mascara applicator market with growing consumers from this regional market. North America also has a growing mascara applicator market because of increasing attention to personality among the women.
The mascara applicator market forecasts innovative products from Europe beauty companies expanding the penetration of the mascara market with the availability of many products. The mascara applicator market in South Asia and Oceania anticipates a high growth rate. Latin America in the mascara applicator market will boost with the increasing disposable income of consumers.
Some of the major players in the mascara applicators market
- RAEPA LTD.
- Markwins International
- East Majik Creative LLC.
- Gospire, Ebates Inc.
- Albéa
- Anisa International
- Cospack America Corporation
- International Cosmetic Suppliers Ltd.
- Unique Specialty Products Ltd.
- Yuan Harng Co. Ltd.
- Well Lord Inc
- Baralan USA
- Chanel
- Others
The research report presents a comprehensive assessment of the mascara applicators market and contains thoughtful insights, facts, and historical data and statistically supported and industry-validated market data. It also includes projections using a suitable set of assumptions and methodologies for mascara applicators market. The research report of mascara applicators provides analysis and information according to market segments such as geographies, product type, nature, and application.
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Key Segments Profiled in the Mascara Applicators Industry Survey
Product Type:
- Tapered Wand
- Curved Wand
- Micro Wand
- Fat Brush Wand
- Precision Tip Wand
- Ball Wand
- Comb Bristle Wand
Price Range:
- Low
- Medium
- High
Nature:
- Reusable
- Disposable
Sales Channel:
- Direct
- Indirect
- Hypermarket/Supermarket
- Independent Stores
- Specialty Stores
- E-commerce
- Others
Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- APEJ
- Japan
- Middle East & Africa
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