The workout clothes market value is expected to rise from USD 238.2 billion in 2024 to USD 434.7 billion by 2034. This market is analyzed to surge ahead at a CAGR of 6.2% over the next decade.
The workout clothes industry is driven by the expanding health-conscious population. More fitness consciousness is translating into a surge in gym memberships, fitness, and workout classes, and more physical activity beyond these fitness studios. This shift in population mindset is creating demand for workout-specific clothing.
While traditional gyms maintain their space in the fitness industry, health centers promoting workouts like high-intensity interval training (HIIT), yoga, and outdoor adventures are gaining consumer interest. People are seeking variety in workout routines to maintain interest. Leading brands are thus developing gears specifically designed for multiple exercise styles.
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Sales of workout gear are further driven by increasing social media influencers, who showcase stylish workout clothes online and fuel the desire for the same or similar clothes among their followers.
Key Takeaways from the Workout Clothes Market Report
- The workout clothes market witnessed a CAGR of 5.7% during the historical period.
- By product type, the shirts segment is projected to acquire a share of 24.8% in the global workout clothes market.
- Based on consumer orientation, men are expected to obtain a value share of 44.7% in 2024.
- The demand for workout clothes in the United States is predicted to expand at a CAGR of 3.9% over the forecast period.
- In Germany, the industry is predicted to expand at a CAGR of 4.4% during the estimated period.
- The sales prospect of workout clothes in India is estimated to be 9.4% over the projected time frame.
Competitive Landscape
The competitive landscape for the workout clothes industry is intense, with manufacturers constantly introducing workout gear in long-lasting, sturdy, and high-quality materials. Companies are further developing socks and other sports-related garments with specialized features to ease allergies or foot disorders. For this purpose, players are also using sophisticated technology in their hosiery.
New brands are being launched by athletes, who promote high-quality, technologically progressive sportswear. These labels distinguish themselves from established sportswear firms by developing apparel designed for individual styles and runners’ needs.
Manufacturers are also providing a range of sportswear priced economically to cater to budget-conscious shoppers. As a result, high-performance gear at affordable price points is expected to be increasingly available for serious athletes and fitness enthusiasts.
Key Players:
- Adidas AG
- ASICS Corporation
- Columbia Sportswear Company
- DICK’S Sporting Goods, Inc
- Gap Inc
- NIKE, Inc
- PVH Corp
- PUMA SE
- Skechers USA, Inc
- Under Armour, Inc
- V. F. Corporation (North Face, Inc.)
Latest Developments Shaping the Workout Clothes Market
- In November 2023, Laurent, Alex, and Raphael Elicha, founders of Kooples, introduced a line of ‘dark’ activewear.
- In October 2023, Devin Brugman and Natasha Oakley’s Monday Swimwear label, stretched in the active category with the release of Monday Body. The label is extending high-quality activewear.
- In September 2023, Isaac Boots, a popular Celeb trainer, introduced an activewear line, that holds extra weight. All eight products introduced in the Kilogear collection showcase removable weights to optimize workouts or day-to-day movements.
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Key Segments
By Product Type:
- Shirts
- Pants
- Others (Shorts, Sweatshirts & Hoodies, Tank-Top),
By Consumer Orientation:
- Men
- Women
- Children
By Material Type:
- Nylon
- Wool
- Polyester
- Others
By Sales Channel:
- Direct Sales
- Franchised Stores
- Specialty Stores
- Online Retailers
- Other Sales Channel (Mono Brand Stores, Wholesalers/Retailers)
By Region:
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
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