Forecasting the Surge in Demand for Dehydrated Vegetables in Western Europe to USD 20,000 Million by 2033

Dehydrated Vegetable in Western Europe Market

The dehydrated vegetable market in Western Europe is poised for substantial growth, with sales expected to soar from USD 9,577 million in 2023 to USD 20,000 million by 2033, reflecting a robust CAGR of 7.6%. This growth is attributed to changing consumer preferences, advancements in packaging and formats, and increasing health consciousness.

The demand for dehydrated vegetables in Western Europe is being driven by several key factors:

  1. Health Consciousness: Consumers are increasingly seeking nutrient-dense food options, and dehydrated vegetables are perceived as healthier alternatives to canned or frozen varieties due to their ability to retain vitamins and minerals.
  2. Convenience: Dehydrated vegetables offer convenience in storage and usage, with a longer shelf life and lightweight properties compared to fresh produce. This convenience factor appeals to busy consumers looking for easy-to-store and prepare food options.
  3. Non-Seasonal Availability: Rising demand for non-seasonal products contributes to the growth of the dehydrated vegetable market, as consumers seek access to their favorite vegetables year-round.

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Key Takeaway:

  1. Lucrative Investment Opportunity: With a projected CAGR of 7.6% and a forecasted valuation of US$ 20,000 million by 2033, the dehydrated vegetable market in Western Europe offers significant growth potential for investors in the B2B industry.
  2. Consumer Trends: Understanding consumer preferences for convenience, health, and sustainability is essential for companies looking to capitalize on the growing demand for dehydrated vegetables in Western Europe.
  3. Innovation and Differentiation: Companies can differentiate themselves in the market by focusing on product innovation, such as introducing organic and locally sourced options, and leveraging advancements in packaging and formats to meet evolving consumer needs.
  4. Market Expansion Strategies: Expanding into emerging economies like Germany and Spain, where consumer tastes for a wider variety of ready-to-eat food items are rising, presents opportunities for growth and revenue expansion in the dehydrated vegetable industry.

Competitive Landscape

There are numerous dehydrated vegetable vendors in Western Europe industry. To improve their position in the industry, the significant dehydrated vegetable players concentrate on partnerships, expansion, mergers and acquisitions, and product development. As consumers’ tastes for a wider variety of ready-to-eat food items and their income levels are rising, giant dehydrated vegetable manufacturers in the freeze-dried industry concentrate on taking advantage of the opportunities presented by emerging economies like Germany and Spain to increase their revenue base.

Recent Developments Observed in Dehydrated Vegetable in Western Europe

  • The leader in freeze-drying, Saraf Foods, was purchased by Roha Group in November 2022. In addition to its current Newfoods plants in Italy, Roha’s technology and product portfolio of dehydrated fruits, vegetables, and herbs were expanded with this acquisition. New cutting-edge technologies were added, such as individual quick freezing (IQF) of fruits, vegetables, spices, and herbs, as well as air and freeze-drying.
  • Mixologist’s Garden introduced six freeze-dried drink garnishes in the United Kingdom in August 2022. 90% less weight than fresh fruit makes up the product. The three citrus product lines are available in ultra-long shelf-life ready-to-serve resealable packs.
  • Freeze-dried jackfruit was the newest ingredient introduced by European Freeze Dry to the Western European industry in February 2021. Its texture, many applications, and ability to substitute pulled chicken or pork in pot meals make it a great choice.

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Key Industry Players of Dehydrated Vegetable in Western Europe

  • Asahi Group Holdings, Ltd.
  • Nestle S.A.
  • European Freeze Dry
  • Ajinomoto Co. Inc.
  • Harmony House Foods, Inc.

Key Segments

By Product Type:

  • Carrot
  • Onions
  • Potatoes
  • Broccoli
  • Beans
  • Peas
  • Cabbage
  • Mushrooms
  • Tomatoes

By Form:

  • Minced & Chopped
  • Powder & Granules
  • Flakes
  • Slice & Cubes
  • Others

By Nature:

  • Organic
  • Conventional

By End Use:

  • Food Manufacturers
  • Foodservice
  • Retail

By Drying Method:

  • Air Drying
  • Spray Drying
  • Freeze Drying
  • Drum Drying
  • Vacuum Drying

By Distribution Channel:

  • Store-based retailing
  • Hypermarkets/ Supermarkets
  • Convenience Stores
  • Food and Drink Specialty Stores
  • Online retail

By Countries:

  • Italy
  • Germany
  • Netherlands
  • France
  • United Kingdom

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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