Global Market Expansion of Stretch Sleeve Labels to Reach US$ 3.6 Billion by 2034 | FMI Study

Stretch Sleeve Label Market
Stretch Sleeve Label Market

The stretch sleeve labels market analysis has shown a notion of advancement, with a CAGR of 3.10% predicted from 2024 to 2034. Drawing from these statistics, the market size is attributed to be US$ 2.7 billion in 2024. Destined for growth, the valuation is projected to be spurred on to US$ 3.6 billion by 2034.

The stretch sleeve label market is experiencing robust growth, driven by its versatility and widespread adoption across various industries such as food & beverage, pharmaceuticals, cosmetics, and household products. Stretch sleeve labels are preferred for their ability to conform to the shape of containers, offering 360-degree branding opportunities and enhancing shelf appeal. This labeling solution provides excellent print quality, durability, and resistance to moisture and abrasion, ensuring product integrity throughout its lifecycle.

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One of the key drivers propelling the growth of the stretch sleeve label market is the increasing demand for sustainable packaging solutions. Manufacturers are increasingly opting for stretch sleeve labels made from recyclable materials, aligning with global initiatives to reduce plastic waste. Additionally, the growing trend towards premiumization and customized packaging solutions is boosting the adoption of stretch sleeve labels, as brands seek to differentiate themselves in competitive markets.

Technological advancements in printing and labeling equipment are further fueling market growth, enabling higher efficiency in production and customization capabilities. Moreover, the rise of e-commerce and direct-to-consumer sales channels is creating new opportunities for stretch sleeve labels, as brands look for innovative ways to engage consumers visually and ensure product authenticity.

Key Takeaways from Stretch Sleeve Labels Market

  • Polyvinyl chloride (PVC) segment under material type is estimated to represent a dominating market share throughout the forecast period.
  • In terms of end-use, the beverages industry is a significant lucrative for the stretch sleeve labels market. It is anticipated to accelerate with a CAGR of 7.3% in the global stretch sleeve labels market.
  • North America and Europe are estimated to remain the major revenue-generating region for the stretch sleeve labels market.
  • Stretch sleeve labels market is expected to reach a valuation of US$ 5.9 Bn by the end of 2022

“Innovations in stretch sleeve labels market are going to transform the industry in terms of sustainability and several breakthroughs are already in the market that can be leveraged.” –says FMI Analyst

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Rising Consumption of Carbonated and Non-Carbonated Drinks to Boost Stretch Sleeve Labels Market

Shrink sleeve labels are used in the beverage industry on a daily basis for labelling bottles of different shapes and sizes. The demand for a variety of carbonated and non-carbonated drinks has witnessed a sharp rise in the last couple of years.

Growing consumption of non-carbonated and carbonated drinks is due to the increasing millennials in developing countries along with the increasing disposable incomes of consumers. Furthermore, changing preference toward a healthier lifestyle contributes to the massive demand for non-carbonated drinks such as juices, flavored water, and coconut water.

Growth in the demand for such types of drinks, especially for non-carbonated drinks, ultimately creates considerable demand for shrink sleeve labels for labelling bottles on large scale.

Stretch Sleeve Labels Market Landscape

CCL Industries Inc., Huhtamaki Oyj, Klöckner Pentaplast Europe GmbH & Co. KG, Pregis LLC, Atlantic Packaging, and Multi-Color Corporation are some of the key players operating in the stretch sleeve labels market. Walle Corporation, OTK GROUP, a.s., Alupol SA, and Berkshire Labels Limited are also the noticeable players in the stretch sleeve labels market. The tier 1 players in the stretch sleeve labels market hold around 15-20% of the global market share.

Stretch Sleeve Labels Market by Category
By Material Type:

  • Polythene Terephthalate Glycol (PETG)
  • Polyvinyl Chloride (PVC)
  • Polylactic acid (PLA)
  • Oriented Polystyrene (OPS)
  • Polypropylene (PP)
  • Polyethylene (PE)
  • Other Materials

By Printing Technology:

  • Rotogravure Printing
  • Flexographic Printing
  • Offset Printing
  • Digital
  • Letterpress Printing

By End Use:

  • Food
  • Beverages
  • Pharmaceuticals
  • Personal care & Cosmetics
  • Homecare

About Future Market Insights Inc. (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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