A2 Infant Formula Market Forecast by Powder, Liquid, and Semi-liquid from 2023 to 2033
The demand for A2 infant formula in the global market is poised to grow significantly with an estimated valuation of US$ 834 million in 2023. The overall market is projected to exhibit a CAGR of 18% over the forecast period. The net valuation of the market is expected to reach US$ 1,704 million by 2033.
A2 Infant Formula Market Trends
- Growing consumer awareness of the benefits of A2 infant formula
- Increasing demand for organic and clean-label A2 infant formula
- Rise in lactose intolerance cases driving the demand for A2 infant formula
- Continuous product innovation and improved formulations
- Expansion of distribution channels for A2 infant formula
- Rising preference for premium and specialized A2 infant formula products
- Adoption of online platforms for purchasing A2 infant formula
- Increasing focus on product safety and quality standards
- Demand for A2 infant formula with added functional ingredients
- Growing popularity of A2 toddler formula as a transition from infant formula
- Shift towards sustainable and eco-friendly packaging for A2 infant formula
- Rise in private label A2 infant formula options
- Increasing investment in research and development for A2 infant formula
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Country-wise Insights
Rising Sales of A2 Infant Formula in the United States
The A2 infant formula market in the United States is poised to exhibit a CAGR of 8.6% and reach a valuation of US$ 337.4 million by 2033.
The US infant formula crisis of 2022 brought many European and Australian baby formula companies to the United States market. Now, three imported brands, Bubs, Care A2+, and A2 Platinum, sell the majority of A2 milk baby formula in the country.
Good Start®, Enfamil®, and Similac® offered A2 baby formula before the formula crisis but were not widely advertised, so parents might not be familiar with them. The A2 infant formula was available in the regional market and was promoted as appropriate for sensitive stomachs.
Popularity of Infant Formulas Made with Cow Milk Drives the Market in Australia
The popularity of baby formulas made with cow milk is driving the market for A2 infant formula in Australia. Furthermore, the market is expected to grow at a CAGR of 12%, reaching a size of US$ 143.1 million by 2033.
There is an increasing demand for natural and premium products in the baby formula market in Australia. A2 infant formula, being made from A2 cow milk, is often associated with being a more natural choice for infant nutrition. This aligns with the preferences of parents who are seeking high-quality, organic, and minimally processed options for their babies.
The A2 Platinum® brand is very popular in Australia, and its infant formula and toddler milk are made from cow milk that contains A2 beta-casein protein.
Rising Awareness about A2 Protein Escalating Market Demand in Germany
Germany’s market is expected to attain a CAGR of 14% and reach a market valuation of US$ 165.3 million by 2033.
The infant formula ingredient market in Germany is experiencing escalating demand due to a strong focus on high-quality and organic products. In addition to this, consumers’ growing awareness of the health benefits of A2 milk over A1 milk is also driving the growth of the A2 milk market.
Growing Export Demand to Drive the A2 Infant Formula Market in China
The demand for A2 infant formula in China is poised to grow at a CAGR of 13.6% over the forecast period. Market players in China offer a variety of A2 infant formula products with different formulations and nutritional profiles to cater to a larger consumer base.
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Competitive Landscape in the A2 Infant Formula Market
The global A2 infant formula market has a diverse and dynamic competitive landscape. Leading companies specializing in diverse fields are focusing on research and development, sustainable sourcing, and new formulations. These companies strongly emphasize product certifications and meeting the growing demand for natural and sustainable ingredients. Additionally, it tries to preserve its market position and capitalize on the growing demand by focusing on quality, innovation, and matching customer preferences.
Recent Developments in the A2 Infant Formula Market
- In 2023, The A2 Milk Company launched its A2 Platinum® Premium Infant Formula in the United States. The formula is made with A2 milk® sourced from dairy farmers in New Zealand’s South Island and is formulated with milk containing only A2-type protein.
- In 2022, Perrigo Company Plc announced to acquire the Good Start brand and a Wisconsin plant that makes the product from Nestle SA, as United States retailers were struggling to keep up with demand for infant formula. Although the deal’s precise financial terms were not made public, Perrigo stated that it was investing US$ 170 million to expand and strengthen its infant formula manufacturing in the United States.
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