Herbal Supplement Market to Soar to USD 194,859.4 Million by 2034 Amid Growing Preventive Health Trends

The herbal supplement market value in 2019 was US$ 86,859.4 million, and it followed a growth trajectory of 7.04% per year in the following five years. Their rising awareness of the health benefits of herbal supplements is the key factor driving its industrial production.

The global herbal or natural supplements market has attained a size to generate US$ 93,886.3 million in 2024. By growing at an estimated CAGR of 7.6% between 2024 and 2034, herbal supplement sales are going to create an industry worth around US$ 194,859.4 million by 2034.

Herbal supplements have become quite popular in recent years as more and more people are seeking alternatives to prescription medications and other synthetic nutritious supplements. Many consumers prefer herbal supplements because they feel they are safer and more natural than pharmaceutical medications.

Increased disposable income in emerging countries and a rise in the prevalence of health issues have also increased the intake of herbal supplements to some degree. So, Latin America and Asia Pacific countries are anticipated to become important herbal supplement marketplaces in the coming days.

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Key Takeaways from the Herbal Supplement Market Study Report

  • The overall market is going to experience an absolute growth opportunity of over US$ 100 billion over the next ten years.
  • The United States market holds a substantial share of the global revenue and is putting in efforts to realize a 7.2% CAGR over the forecasted period.
  • In Europe, Germany is the key region for the production of herbal supplements and it could progress with a CAGR of 5.8% through the projected years.
  • Asia Pacific countries are witnessing more lucrative growth opportunities and China tops with an anticipated CAGR of 6.8% from 2024 to 2034.
  • Japan and India are the other two notable regional markets in Asia, with expected CAGRs of 3.7% and 4.2%, respectively, over the next ten years.

Competitive Landscape for the Herbal Supplement Market Players

The overall market is highly fragmented and moderately competitive as sourcing of raw materials or plant-based ingredients is region-specific. According to FMI, Blackmores, Bio-Botanica, Daniels Midland, Ricola, and Arizona are identified as key herbal supplement brands.

“Consumers’ attraction to herbal supplements made from responsibly collected herbs and components has resulted in the emergence of many new companies supplying herbal supplement ingredients. Moreover, the emerging trend of clean label ingredients and organic or plant-based vegan ingredients have strengthened the herbal supplement sector considerably,” – says a lead analyst at FMI

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Key Players Profiled

  • Glanbia plc
  • Jarrow Formulas, Inc.
  • Archer Daniels Midland Company
  • Nature’s Bounty
  • Herbalife International of America, Inc.
  • Blackmores
  • Nutraceutical International Corporation
  • Gaia Herbs
  • Jarrow Formulas, Inc.
  • Solgar, Inc.
  • Ancient GreenFields Pvt. Ltd
  • Now Foods

Recent Developments by the Herbal Supplement Industry Participants

  • In January 2021, Prorganiq launched a new line of premium herbal supplements containing nutritious herbs that are manufactured in “FSSAI” registered and “GMP” certified facilities. Featuring all-natural herbs and medical components, this novel line of herbal supplements is designed to help overcome deep-rooted health concerns and create a healthy body.
  • In June 2021, Vasu Healthcare released Single Herb Vegetarian Capsules, including Holy Basil, Amalaki, Moringa, Ashwagandha, Guduchi, and Turmeric. Vasu Healthcare is based in India and its 100% vegetarian capsules made with standardized herbal extracts for consistent quality and performance were leased under the Safe Herbs brand. The firm claims to provide a wide range of health advantages from traditionally established herbs without adding gluten, lactose, color, flavor, or preservatives.

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Key Segments Covered by Herbal Supplement Industry Survey Report

By Form Type:

  • Soft Gel or Pills
  • Confectionery Products
    • Gummies
    • Chews
    • Others
  • Pharmaceutical Products
    • Chewable pills
    • Gel caps
    • Powder
    • Liquid

By Ingredient Type:

  • Moringa
  • Echinacea
  • Flaxseeds
  • Turmeric
  • Ginger
  • Ginseng
  • Other ingredients (Horehound, Elderberry, etc.)

By Consumer Orientation:

  • Men
  • Women
  • Senior citizens
  • Others (Kids & Toddlers)

By Application:

  • Weight Loss
  • Sports Nutrition
  • General Well-being
  • Immune & Digestive Health
  • Bone & Joint Health
  • Heart Health
  • Other specific requirements (Supplements, Anti-allergies & Eye-health)

By Distribution Channel:

  • Store Based Retailing
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Drug Stores and Pharmacies
  • Health and Wellness Stores
  • Other Retailers
  • Online Retailing

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia and Pacific
  • Middle East and Africa (MEA)

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

Contact FMI:

Future Market Insights Inc.
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Suite 401, Newark, Delaware – 19713, USA
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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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