The A2 milk market is expected to grow from US$ 2036.6 million in 2023. The market is projected to surpass US$ 5120.9 million by 2033, at a 9.5% CAGR during the forecast period.
According to our analysis, the global A2 milk industry fell 9.89% in 2020 compared to 2019. Cow’s milk contains the A2 type of beta-casein protein rather than the more common A1 protein found in regular milk, which does not have the proteins that may cause disease. It is high in omega-3 fatty acids, which aid in the growth and development of the human body. Rising income levels and increased awareness of the product’s nutritional benefits have fueled market growth.
Top Key Players
- The A2 Milk Company Limited
- FREEDOM FOODS GROUP LIMITED
- Fonterra Cooperative Group Limited
- Vietnam Dairy Products Joint Stock Company
- Gujarat Cooperative Milk Marketing Federation Ltd.
- Provilac Dairy Farms Private Limited
- Vedaaz Organics Pvt. Ltd.
- Ratnawali Dairy Products LLP
- Erden Creamery Private Limited
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Category-wise Insights
Which is the Leading Segment in the A2 Milk Industry by Form?
The liquid form of A2 milk may account for 84.6% of the A2 milk industry. The liquid form of A2 milk is more convenient and allows for direct consumption, allowing consumers to reap the most benefits. The natural flavor and gentle taste of liquid A2 beta-casein milk increase consumption, driving market growth.
Which Application Segment Inevitably Leads the A2 Milk Industry?
The demand for infant formula for end-use applications has skyrocketed. The category accounted for 22.40% of the A2 milk industry. Demand in this segment may be driven by rising consumer demand for healthy beverages as they focus on staying healthy.
Which is the Leading Segment in the A2 Milk Industry by Packaging?
Carton packaging accounts for 57.9% of the packaging segment of the A2 milk industry. Carton packaging’s unique selling points are its long shelf life and appealing packaging. As a result of this growing consumer preference, manufacturers are providing A2 milk in carton-based packaging.
How is the A2 Milk Market’s Start-up Ecosystem?
- Sid’s Farm:
Sid’s Farm, a Hyderabad-based start-up, has launched A2 Desi Cow Milk. Sid’s Dairy Farm intends to grow multi-fold in the coming years by capitalizing on the extensive market growth and disrupting the Indian A2 milk industry.
- Humpy Farms:
Humpy Farms, a Pune-based start-up, has secured Rs 5 crore in funding as part of its angel round, which includes capital raised from Piyush Bansal and Ghazal Alagh in the first season of Shark Tank India.
- Native Milk:
Native Milk, a farm-to-home A2 Milk Company based in Mumbai, has raised an undisclosed amount of capital in a Pre-Series A round led by Rukam Capital and DSG Consumer Partners. In Mumbai, the company currently sells dairy products such as milk and ghee. With the capital infusion, Native Milk hopes to expand its presence in the premium milk market in metro cities over the next three years while maintaining its USP of traceable cruelty-free sourcing.
- Provilac:
Provilac, India’s fastest-growing neo-age premium milk delivery company, has launched lactose-free cow milk. With an annual revenue of 50 crores, the Angel-funded start-up intends to significantly expand its milk offering. With this launch, Provilac hopes to capture a 10-20% market share of the lactose-free milk industry, estimated to be worth around 350-400 Cr. in the next 2-3 years.
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Recent Development
- The A2 Milk Company USA, well-known for its goods that solely include the better-for-you A2 protein, expanded its selection in April 2023 by adding milk from cows with access to grass. There are alternatives to whole and 2% milk in the queue.
- A2 Desi Cow Milk was first made available to Hyderabad residents in August 2022 by Sid’s Farm, a premium D2C dairy brand with Telangana heritage.
- The Holstein Milk Company debuted four new products in July 2022: UHT Chocolate Milk with Soy, UHT Cafe Latte Tongkat Ali, UHT Oat Milk-Original, and UHT Almond Milk-Original. Along with importing dairy cows, the company will develop a 320-hectare dairy farm in Pondok Tanjung, Perak.
Key Segments
Nature:
- Organic
- Conventional
Form:
- Liquid
- Powder
Application:
- Infant Formula
- Dairy Product
- Butter
- Cheese
- Yogurt
- Milk Powder
- Ice Cream
- Others
- Bakery & Confectionery
- Milk & Milk-based Beverages
Packaging:
- Glass Bottles
- Plastic Bottles & Pouches
- Carton Packaging
- Cans
Distribution Channel:
- B2B
- B2C
- Store-based Retailing
- Hypermarkets/Supermarkets
- Grocery Stores
- Convenience Stores
- Specialty Stores
- Online Retailing
- Store-based Retailing
Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
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