Indonesia’s sustainable tourism industry is poised for significant growth, with a projected CAGR of 27.3% through 2034. Valued at USD 17.4 billion in 2024, the industry is expected to reach USD 195 billion by 2034.
The Indonesia sustainable tourism industry is employing various promotional activities such as direct marketing, discounts, free giveaways, and hosting events to promote their services. With most potential customers being millennials who use social media to find travel packages, companies are heavily investing in social media advertising to boost sales.
Additionally, the country’s service sector is increasingly embracing the trend of contactless and online payments. Contactless transactions save customers time by eliminating the need to handle cash or enter a PIN. The rise of mobile payments has also made carrying a wallet less necessary. Travel agencies and cash counters at tourist locations are adopting cashless payment methods to enhance convenience for tourists.
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Key takeaways
- 26-35 age group segment will continue to hold the highest share in market.
- The domestic tourist segment will remain highly lucrative in the tourist type category
- In terms of tour type, the package tours segment is estimated to account for a dominant share in the market.
- Based on booking type, demand in the online segment will remain high through 2032.
Key Manufacturing Companies
- Altai Travel
- Travelxism Sustainable Tour
- Sumatra Eco Travel Bukit Lawang- Tours & Treks
- Javaindo Ecotourism Tour & Services
- Exo Travel Indonesia
- Happy Trails! Asia-Indonesia
- Azimuth Adventure Travel Ltd
- Satguru Indonesia-Travel Management Company
- K.B.A Tur (PT. Karang Bali Asli Tur)
- Delokal- Travel Like Local
- Authentic Indonesia
- Trijaya Travel: Sumatra Tour & Travel Agent Medan
- Destinazones
- Wild Sumatra Tours
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Competition Landscape
Leading companies operating in the Indonesia sustainable tourism market are focusing on maintaining sustainable tours and eco-friendly practices during the trip, advertising popular tourist destinations in Indonesia, and new offers to improve sales.
Indonesia Sustainable Tourism Market by Category
Tourism Type:
- Eco-Tourism
- Green Tourism
- Soft Tourism
- Community Tourism
Booking Channel:
- Phone Booking
- Online Booking
- In-Person Booking
Tourism Type:
- Domestic
- International
By Tourist Type
- Independent Traveler
- Tour Group
- Package Traveler
Consumer Orientation
- Men
- Women
By Age Group
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
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