The Russia outbound tourism market is estimated to reach USD 27,101 million in 2022. Sales in the market are expected to grow at a robust 9.4% CAGR from 2022 to 2032. It is anticipated to reach a valuation of nearly USD 66,299 million by the end of 2032.
Turkey, particularly the resort city of Antalya, is a top choice for Russian tourists venturing abroad. Its popularity stems not only from its straightforward visa process, affordability, and accessibility to all-inclusive vacations but also from the abundance of top-notch hotels, attracting affluent travelers from Russia alongside those seeking budget-friendly package deals.
Russian citizens who travel to Turkey for business favor using rental apartments and guesthouses over staying in hotels, despite the fact that most business travelers prefer to do so. Turkey’s natural and historical legacy, as well as resorts, spread out across the nation.
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Due to its abundant availability of 5-star hotels and opulent convention facilities, Istanbul serves as a vital hub for foreign investment in Turkey’s economic sector. According to a report by the European Travel Commission, Russians frequently travel to Turkey for shopping or to engage in cross-border trade.
Moreover, according to media reports, airlines have been told not to sell any more tickets to men in the military unless they can provide proof of approval to travel from the Russian Ministry of Defense. To support his military’s combat in Ukraine, the Russian President ordered a partial mobilization to call up as many as 300,000 reservists to active duty. Many Russian airlines and railways had stopped selling tickets to men belonging to the age group of 18 to 65 years, who can be drafted under martial law.
According to the European Union agency Frontex, since Moscow launched its February 24 offensive, more than 1.4 million Russian citizens have entered the European Union (EU) through its land borders. Approximately the same number returned to Russia from the EU during the same time period.
The similarity in the above-mentioned numbers shows that at least some of the journeys were for leisure purposes such as tourism, rather than to settle in the bloc. More than 519,000 crossings from Russia were made into Finland, while among nearly a quarter of those leaving the country for Europe, 360,000, reached Estonia.
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Key Trends:
- Destinations of Choice: The report delves into the preferred destinations for Russian outbound tourists, uncovering emerging trends in travel preferences. From traditional European destinations to off-the-beaten-path locations, the report provides a nuanced understanding of the evolving choices of Russian travelers.
- Travel Demographics: An in-depth analysis of the demographic profiles of Russian outbound tourists reveals key factors influencing travel decisions. Insights into age groups, income levels, and travel preferences offer businesses and stakeholders a valuable perspective for targeted marketing and strategic planning.
- Impact of Global Events: The report explores the influence of global events, such as geopolitical shifts and health crises, on Russia’s outbound tourism. Understanding how external factors shape travel decisions is crucial for stakeholders seeking to navigate the complexities of the tourism market.
In the Russian outbound tourism market, several key players dominate the landscape, offering a diverse range of services to cater to various traveler preferences. Art Tour, ICS Travel Group, PAC Group, Karlson Tourism, Sodis, Antik Travel, Via Maris, Jetlane Travel, Euro business Tour Plus, Caribbean Club, Colors of the World, Miracle Tour, Finam Travel, Tree Travel, Sky Club, Expedia, Trip Advisor, Explore, G Adventures, World Expeditions, and others (available upon request) constitute the major players in this sector.
The market outlook is segmented by different categories to understand consumer behavior and preferences. By purpose, travelers are categorized into those traveling for business, leisure, visiting friends and relatives (VFR), and others. Booking channels include phone booking, online booking, and in-person booking. Tour types vary between independent travelers, tour groups, and package travelers. Furthermore, age groups are taken into consideration, ranging from 15 to 75 years old, to tailor services according to different demographics. This segmentation allows for a comprehensive understanding of the market dynamics and enables companies to align their strategies accordingly.
Russia Outbound Tourism Market Outlook by Category
By Purpose:
- Business
- Leisure
- VFR
- Others
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Tour Type:
- Independent Traveler
- Tour Group
- Package Traveller
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 56-65 Years
- 66-75 Years
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