According to Future Market Insights (FMI) most recent estimate, the worldwide market for educational tourism is anticipated to grow at a rate of 16.5% YoY in 2021 and will have surpassed a valuation of about USD 399.8 billion by the end of the year.
The educational tourism market is flourishing due to several factors. Host countries benefit from increased spending by international students on lodging, meals, tuition, taxes, and leisure activities.
Growing public awareness, rising disposable incomes, supportive government policies, the development of innovative teaching aids, and improved accessibility to diverse educational programs with scholarships are all contributing to this market’s expansion.
Additionally, the incorporation of cutting-edge technologies like artificial intelligence (AI) and virtual reality (VR) into teaching and learning processes is expected to attract even more students globally.
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Educational tourism will not only benefit the host country but will foster personal and professional growth for students allowing them to take advantage of cultural exchange. Key players in the market are introducing attractive packages to woo students. Digital marketing plays a vital role in promoting the services and packages offered by various educational institutions and other companies.
According to FMI, the post graduate segment with over 71% market share will remain the most preferred education type among students. Regionally, North America leads the educational tourism market. The region is expected to account for over 31% of the global market share during the forecast period.
The educational tourism industry is whisking travelers away on enriching journeys, fueled by innovative marketing strategies and a focus on creating lasting value. To attract customers and boost sales, destinations are implementing a range of promotional activities, including:
- Direct Marketing: Tailored messaging reaching the right audience.
- Sales & Discounts: Making educational travel more accessible.
- Free Giveaways: Generating excitement and brand awareness.
- Events & Seminars: Fostering engagement and understanding customer needs.
However, the key ingredient in this educational tourism recipe is digital marketing.
Millennials Drive Digital Focus
Since millennials, who spend a significant amount of time online, are the primary demographic for educational tourism, building a strong online presence is crucial. Search engines and social media platforms are prime hunting grounds for potential customers eager to explore and learn. By leveraging these digital channels, destinations can effectively connect with their target audience and showcase the unique educational experiences they offer.
Beyond the Brochure: Seminars Spark Engagement
Seminars have become a popular tool in the educational tourism industry. These events allow destinations to connect directly with students, gaining valuable insights into their desires and expectations. This two-way dialogue helps to tailor educational travel packages that cater to specific interests and learning styles.
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Key players:
- Meridean Overseas
- GVI Company
- Global Volunteers
- Capital Tours, Inc.
- EF Educational Tours
- Road Scholar
- AAI Edutourz
- ACIS Educational Tours
- GoIreland
- Qadri International Education Consultancy
- Intelligent Partners
- Futures Abroad
- ProEd DMCC
- Education Resources Network (ERN)
- Education Zone
- Fact
- IQ Education Consultants
- K.H Consultancy Services
- Stratix Consultants
More Insights on the Global Educational Tourism Sales Outlook
FMI provides an unbiased analysis of educational tourism market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the global demand for educational tourism with a detailed segmentation on the basis of:
Age Group (% of Demand):
- Less Than 12 Years
- 13-18 Years
- 19-25 Years
- 26-40 Years
- 41-55 Years
Education Type (% of Demand):
- Primary
- Secondary
- College
- Post Graduate
Type of Occupation (% of Demand):
- Students
- Scholar
- Teachers
- Government Officials
- Corporation Managers
- Enterprise Owners
- Workers
- Others
Course Type (% of Demand):
- Master Degree
- Secondary Education
- Primary Education
Region (% of Demand):
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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