The massage therapy service market is estimated to be valued at USD 65.23 billion by 2024. The market valuation is estimated to be USD 146.13 billion by 2034, projected to incline at a CAGR of 8.4%.
Several factors drive the demand for massage therapy services. Firstly, there is a growing awareness of the health benefits associated with massage therapy, including pain relief, improved circulation, stress reduction, and enhanced immune function. As people become more health-conscious and seek alternative approaches to wellness, the popularity of massage therapy continues to rise.
The prevalence of sedentary lifestyles, work-related stress, and musculoskeletal disorders further fuels the demand for massage therapy as individuals seek relief from physical discomfort and tension.
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Technological advancements have also played a significant role in shaping the massage therapy market. Online booking platforms, mobile applications, and telehealth services have made it easier for consumers to access massage therapy services conveniently. Integrating specialized massage techniques, such as deep tissue massage, sports massage, and aromatherapy, allows therapists to cater to clients’ diverse needs and preferences.
The massage therapy service market is characterized by a competitive landscape comprising independent practitioners, small businesses, and larger chains. Differentiation often occurs through service quality, therapist expertise, ambiance, and pricing strategies. Moreover, regulatory initiatives and licensing requirements ensure professionalism and quality standards within the industry, fostering consumer trust and confidence.
Key Takeaways from the Market Study
- Under service type, deep tissue massage is accounted to hold a market share of 43.2% in 2024.
- The United Kingdom is estimated to register at a CAGR of 7.8% by 2034.
- China experiences significant growth, projected at a CAGR of 13.4% by 2034.
- Based on the service providers, the hotels/resorts segment is registered to hold a market share of 48.9% in 2024.
“The increasing awareness and recognition of the health benefits associated with massage therapy is one significant driver for the massage therapy service market,” comments a Future Market Insights analyst.
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Competitive Landscape
A mix of independent therapists, small-scale wellness centers, and larger spa chains characterizes the competitive landscape of the massage therapy service market. Differentiation often hinges on service quality, therapist expertise, ambiance, pricing, and specialized offerings.
Regulatory standards and licensing requirements ensure professionalism and uphold quality standards within the industry, fostering consumer trust and confidence in massage therapy services.
Who is winning?
Leading manufacturers of massage therapy services market are focused on aggressive promotional strategies, advertisements, and new services launches that have driven sales growth of massage therapy services market globally.
Major players present in the massage therapy services market
- Massage Envy
- Hand and Stone Massage and Facial Spa
- Elements Massage
- Massage Heights
- The Woodhouse Day Spa
- MassageLuXe
- Spavia
- LaVida Massage
- Massage Green Spa
- InterContinental Hotels Group plc
- siam wellness group
- Other (on request)
Some of the key developments are:
- In November 2022, Monomoy Capital Partners LP, a private equity firm, acquired Nordic Products Inc., a West-Michigan-based hot tub manufacturer’s 111,000 sq. ft. facility. Nordic Products specializes in affordable luxury residential massage hot tubs in North America and Europe.
- In September 2022, Arch Amenities Group, a global amenity, meeting, and wellness service provider, completed the acquisition of Innovative Spa Management, a U.S.-based spa clinic management company.
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More Valuable Insights Available
Future Market Insights offers an unbiased global massage therapy service market analysis, providing historical data from 2019 to 2023 and forecast statistics from 2024 to 2034.
To understand market opportunities, the massage therapy service market is segmented based on Service Type (Deep Tissue Massage, Lymphatic Massage, Sports Massage, Oncology Massage, Swedish Massage, Others), Service Providers (Massage Parlour, Hospital/Clinics, Resorts/Hotels), Purpose (Beauty/Grooming, Relaxation, Physical Fitness, Treatment, Others), End User (Men, Women), Booking Channel (Online Booking, Phone Booking, In-Person Booking) and Region (North America, Latin America, Western Europe, Eastern Europe, South Asia and Pacific, East Asia, and the Middle East and Africa).
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