The global squeeze pouch market is poised for remarkable growth, driven by several key factors contributing to its popularity and widespread adoption across various industries. With a projected double-digit CAGR of 4% from 2023 to 2033, the market is set to reach a substantial valuation of US$ 108.1 billion by the end of the forecast period.
Squeeze pouches offer unparalleled convenience, catering to the demands of modern consumers who prioritize ease of use and portability in their everyday products. Versatility is another defining feature of squeeze pouches, as they find application across diverse sectors including food, beverages, personal care, and home care products.
Moreover, the cost-effectiveness of squeeze pouches compared to traditional packaging solutions makes them an attractive option for manufacturers seeking efficient packaging solutions without compromising quality. Additionally, the lightweight nature of squeeze pouches contributes to lower transportation costs and a smaller carbon footprint, aligning with sustainability goals.
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The increasing consumer emphasis on health and wellness further fuels the demand for squeeze pouches, as they offer convenient and healthy food options that can be consumed on-the-go, catering to the needs of busy lifestyles. As manufacturers continue to innovate and improve squeeze pouch designs, features, and materials, the market is poised for continued growth and expansion in the coming years.
Business Growth Opportunities:
- Product Diversification: Expand your product offerings beyond traditional food items to include beverages, personal care products, and household items. Squeeze pouches are versatile and can cater to various consumer needs beyond just food.
- Customization and Personalization: Offer customization options such as customizable packaging, sizes, and designs to cater to specific customer preferences. Personalized squeeze pouches can attract niche markets and foster brand loyalty.
- Expansion into New Markets: Explore opportunities to enter emerging markets or regions where the demand for convenient packaging solutions like squeeze pouches is growing. Targeting untapped geographical areas can significantly expand your customer base.
- Sustainability Initiatives: Embrace eco-friendly materials and sustainable packaging solutions to align with the increasing consumer demand for environmentally conscious products. Investing in recyclable and biodegradable squeeze pouch options can attract environmentally conscious consumers and enhance brand reputation.
- E-commerce Optimization: Enhance your online presence and optimize e-commerce channels to reach a wider audience and capitalize on the growing trend of online shopping. Implement efficient digital marketing strategies and streamline distribution channels to maximize sales and customer reach.
Upcoming Trends in the Squeeze Pouch Industry:
- Demand for Convenience: Consumers are increasingly seeking convenient packaging options that offer ease of use and portability. Squeeze pouches fulfill these requirements, making them a preferred choice for on-the-go consumption.
- Rise in Health-Conscious Consumers: With growing health awareness, there is a rising demand for nutritious and natural food and beverage products. Squeeze pouches enable the packaging of organic, healthy, and functional products, catering to health-conscious consumers.
- Innovative Packaging Designs: Expect to see advancements in squeeze pouch designs, including features like resealable caps, ergonomic shapes, and enhanced dispensing mechanisms, to improve user experience and product functionality.
- Growth in Baby Food Segment: The baby food market represents a significant growth opportunity for squeeze pouch manufacturers. Parents are increasingly opting for convenient, mess-free packaging options for baby food, driving the demand for squeeze pouches in this segment.
- Technological Advancements: With advancements in packaging technology, anticipate the development of new materials, printing techniques, and barrier properties that enhance the performance and sustainability of squeeze pouches, meeting evolving consumer expectations and regulatory standards.
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Key Players:
A few of the key players in the squeeze pouch market Amcor Plc, Mondi Group Plc, Sonoco Product Company, Berry Global Group, Inc., Sealed Air Corp, ProAmpac LLC, Glenroy, Inc., Coveris Holdings S.A., Tyler Packaging Ltd, Huhtamaki Oyj, Smurfit Kappa Group PLC, Impak Corporation, Foster Packaging International, Paharpur 3P, etc.
The report on squeeze pouch market is a compilation of first-hand information, and qualitative & quantitative assessment by industry analysts, as well as inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators, and governing factors, along with market attractiveness as per segment. Squeeze pouch market also maps the qualitative impact of various market factors on market segments and geographies.
The global squeeze pouch market is divided into seven major regions, which are as follows –
North America
Latin America
Europe
South Asia
East Asia
Oceania
Middle East & Africa (MEA)
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Market Segmentation:
Based on material type,
- Plastic
- Polyvinyl Chloride (PVC)
- Polyethylene (PE)
- Linear Low Density Polyethylene (LLDPE)
- High Density Polyethylene (HDPE)
- Low Density Polyethylene (LDPE)
- Polyethylene Terephthalate (PET)
- Polyamide (PA)
- Ethylene Vinyl Alcohol (EVOH)
Other Plastic Material
- Paper
- Metal
- Others
Based on technology,
- Retort
- Aseptic
- Hot Filled
- Standard
Based on product type,
- K-seal
- Flat Bottom
- Folded Bottom
- Corner Bottom
- Round Bottom
Based on capacity,
- Up to 100 ml
- 101 ml to 200 ml
- 201 ml to 500 ml
- More than 500 ml
Based on end use,
- Food
- Baby Food
- Sauces, Dips, and Condiments
- Ready-to-eat Food
- Other Food Items
- Beverages
- Alcoholic
- Non – Alcoholic
Author
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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