The global zero calorie chips market size is poised for explosive growth, according to a recent industry report. Valued at an estimated US$2.1 billion in 2023, the market is projected to surge at a 7.1% compound annual growth rate (CAGR), reaching a colossal US$3.9 billion by 2033.
This skyrocketing growth is fueled by a growing global appetite for healthy and nutritious alternatives. Consumers are increasingly ditching traditional chips, laden with calories and fat, in favor of guilt-free snacking options. Zero-calorie chips offer the perfect solution, delivering the satisfying crunch and flavor of regular chips without the calorie burden.
As awareness of lifestyle-related diseases continues to rise, the demand for healthy food options like zero-calorie chips is expected to remain strong throughout the forecast period. Consumers are actively seeking ways to incorporate healthier choices into their diets, and zero-calorie chips provide a delicious and convenient option.
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Key Takeaways:
- The United States market showed an immensely high CAGR of 6%. This could be due to the rising awareness of obesity within the consumer group.
- FMI calculated that the market in Germany rose at a value share of 3% in 2022.
- The Japanese market rose at a comparatively lower market value of 3% in 2022.
- By 2033, the zero calorie chips market in Australia is likely to expand at a CAGR of 0%.
- The market in China is likely to progress at a CAGR of 3% during 2033.
- Indian zero calorie chips market is likely to rise at a steady CAGR of 3.3% through 2033.
Competitive Landscape:
With the heavy competition in the zero-calorie space, top companies proceed by transforming the space by introducing lesser calorie-intensive snacks, ensuring that the snacks are as satisfying and comparable as potato chips, and making consumers feel good about their choices. Many brands are also trying out newer advertising methods to promote themselves.
- Popchips
Popchips is a snack brand that uses gluten-free, non-fried, vegan ingredients to manufacture snacks that are completely crave-able. They mainly manufacture rice chips and potato chips popped using heat and pressure. This ensures that the chips are deeply satisfying. They use oleic oils and ethically sourced spices. This ensures they have significantly lesser fat and calorie content than other fried chips.
- The Kellogg Company
The Kellogg Company has released a line of pre-portioned, single-serve healthy snacks which help in controlling calories. Their website also offers tips and ideas for people who crave snacks to keep their calories under control. They have also released the Special K Cranberry bar, breakfast bars, cookies, and many more such items which are healthy and delicious.
- Frito-Lay North America, Inc.
Frito-Lay has released a line of snacks called SMIPLY snacks, which boast of great taste, with no artificial flavoring, and have reduced fat content. The chips also have added nutrients, such as Vitamin D, Calcium, Iron, Potassium, and many more.
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Global Zero Calorie Chips Market by Category
By Source:
- Potato
- Tapioca
- Tortilla
By Distribution Channel:
- B2B
- Quick Service Restaurants
- Coffee Shops
- B2C
- Online Stores
- Store based Retailing
- Convenience Stores
- Store based Retailing
- Convenience Stores
- Hypermarkets/Supermarkets
- Specialty Stores
- Discounters
- Small Grocers
By Price Range:
- Economy
- Midrange
- Premium
By Packaging Type:
- Pouches
- Box
- Combination pack
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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