Post-Shave Care Market Expected to Grow at a CAGR of 7.1% by 2032: Key Product Development Trends

Post-Shave Care Market
Post-Shave Care Market

The global post-shave care market, valued at USD 2,692.0 Million in 2022, is projected to achieve USD 5,340.8 Million by 2032, boasting a robust CAGR of 7.1% from 2022 to 2032. Within the global shaving care market, the demand share of post-shave care products ranges from approximately 5% to 7%.

The global post-shave care market is expected to grow significantly over the forecast period, owing to a growing awareness of personal grooming among consumers all over the world. Rising disposable income, together with rising living standards, is boosting demand for personal care goods and contributing considerably to the market’s growth.

Growing awareness of grooming and hygiene among males is a key factor driving demand for post-shave lotions and creams. With surging male grooming industry’s product development has increased the demand for post-shave care products.

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In addition, increasing penetration of the e-commerce industry, as well as the increased use of social media platforms, is resulting in widespread adoption of grooming products. Furthermore, the ever-changing male fashion trends are leading to the development of new products as well as an increase in their adoption. Shaving balm for soothing the skin, are examples of such products.

Key Takeaways from the Post Shave Care Market Study:

  • Asia Pacific post shave market is predicted to contribute significant revenue share and lead the global market.
  • The post shave care market in North America is primarily driven by the increasing demand for male grooming products and the growing trend of stubble in males in this region.
  • The supermarket/hyper Market segment is likely to dominate among distribution channel segments.
  • Increased demand for natural and organic products, as well as strict rules on the use of certain synthetic chemicals, are putting pressure on vendors.

Who is winning?

Leading manufacturers of post-shave care are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of post-shave care globally.

Major players present in the post-shave care market are

  • Procter and Gamble
  • Unilever
  • Beiersdorf
  • Godrej Consumer Products Limited
  • L’Oréal
  • Colgate-Palmolive Company
  • Coty Inc.
  • D.R. Harris & Co Ltd.
  • Vi-john Group
  • Herbacin cosmetic GmbH

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Global Post-Share Care Market By Category

By Product Type:

  • Lotion & Balm
  • Splash

By Consumer Orientation:

  • Men
  • Women

By Price Range:

  • Low
  • Medium
  • Premium

By Sales Channel:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Multi-Brand Stores
  • Salon/Grooming Clubs
  • Drug Stores & Pharmacies
  • Online Retailers
  • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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