Unveiling Opportunities: How Fortified Foods Drive Growth in the USD 17.7 Billion Customized Premix Industry

Customized Premix Market
Customized Premix Market

The customized premix market is estimated to be worth US$ 9,742.6 million in 2024. From 2024 to 2034, the market is expected to progress steadily, registering a CAGR of 6.1%. By 2034, the customized premix industry is anticipated to have reached a value of US$ 17,654.7 million.

Functional or fortified food products, which are primarily intended to compensate for nutrient loss and bridge nutritional gaps, are becoming increasingly popular in the food service industry. Diners favour high-protein, vegetable-rich, and superfood foods, with heart health, weight control, and gastrointestinal health being the most prominent concerns.

Patented enriched premixes with extra nutritious features are being developed by manufacturers. Fortification of dairy and bakery products will remain a driving force in the global evolution of the customised premixes industry.

The implementation and use of the drum-to-hopper production process will expand the bespoke premix sector. Despite having a small share of the global customised premix market, businesses’ value pool will be reduced if they do not invest in the drum-to-hopper manufacturing process.

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Customized Premix Market Insights

  • With increasingly hectic lifestyles among professionals, diets have become irregular, and to ensure that proper nutrition is not skimped on, customized premixes are being sought.
  • As parents become more observant of their children’s food intake, customized premixes are being incorporated into diets to ensure proper nutrition at growing ages.
  • The rising popularity of functional and fortified foods is helping the adoption of customized premixes into people’s diets.
  • With a rising aversion to artificial ingredients and additives, the demand for natural food and ingredients is increasing, benefitting the customized premix industry.
  • Recognizing the diverse needs of consumers, manufacturers are making customized premixes catering to specific needs, for example, customized premixes high in vitamin count for the vitamin-deficient.

Key Takeaways from Market Study

  • The U.S.A. currently dominates the global customized premix market, and this trend is expected to continue in the coming years.
  • According to surveys, approximately 35% of French consumers consume immune-boosting foods and beverages. These consumables are especially popular among people aged the 40s to 50s.
  • Powdered customized premixes will continue to be popular among consumers due to their durability. Customized nutrient premixes have a higher level of stability in powdered form than in liquid form.
  • Customized premixes are widely used by consumers to improve energy supply. According to FMI, over 30% of consumers prefer customized premixes in high-energy food products.
  • Premix blends continue to define stakeholders’ bottom lines, accounting for roughly 60% of total market value.

“Increasing demand for vitamin and mineral-enriched foods, as well as rising consumer health consciousness, are expected to drive industry growth. The market is expected to grow at a significant rate during the forecasted period, owing to the rise of on-demand personalization,” says a lead analyst at Future Market Insights.

Recent Developments in the Customized Premix Market

  • In December 2023, US company ADM acquired fellow market player PT Trouw Nutrition Indonesia. By means of the acquisition, the company increased its footprint in the market.
  • In April 2023, Royal DSM finalized an agreement to acquire Adare Biome, a postbiotics specialist, for a value of just under US$ 300 million.
  • In November 2022, The Wright Group unveiled a new division dedicated to nutritional food called TWG Health & Nutrition (TWG). Customized premixes are one of the focuses of the division.

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Key Companies in the Customized Premix Market

  • Archer Daniel Midland Company
  • AQC Chem Lab (P) Ltd.
  • Barentz International B.V.
  • BASF SE
  • Beijing Jinkangpu Food Science And Technique Co., Ltd.
  • BNSL Limited
  • Budenheim
  • Coalescence LLC
  • Farbest Brands
  • Fenchem Biotek Ltd.
  • Fuerst Day Lawson Pvt Ltd.
  • North America Calcium Private Ltd
  • Hexagon Nutrition Pvt. Ltd.
  • Jubilant Life Sciences
  • Koninklijke DSM N.V.
  • LycoRed Limited
  • Manisha Pharmo Plast Pvt Ltd.
  • Mirpain Gida San. ve Tic. A.S.
  • Mühlenchemie / SternVitamin, Nature’s Logic
  • Nutrifusion LLC

Customized Premix Market by Category

By Ingredient Type, the Customized Premix Market is Segmented as:

  • Vitamin Premix
  • Mineral Premix
  • Nucleotides Premix
  • Amino Acids Premix
  • Enzymes
  • Coccidiostats
  • Probiotics
  • Prebiotics
  • Multigrain Premix
  • Omega 3 Fatty Acids
  • Excipients
  • Gums
  • Botanicals
  • Sweeteners
  • Flavors
  • Proteins
  • Color

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By Form, the Customized Premix Market is Segmented as:

  • Powder
  • Liquid

By Function, the Customized Premix Market is Segmented as:

  • Bone Health
  • Immunity
  • Digestion
  • Energy
  • Heart Health
  • Weight Management
  • Vision Health
  • Brain Health & Memory
  • Resistance
  • Others

By Application, the Customized Premix Market is Segmented as:

  • Food Sector
  • Dietary Supplements
  • Pharma OTC Drugs
  • Pet Food

By Product Type, the Customized Premix Market is Segmented as:

  • Premix blends/ Direct-to-consumer Solutions
  • Drum-to-hopper Formulations

By Region, the Customized Premix Market is Segmented as:

  • North America
  • Latin America
  • Europe
  • Middle east and Africa
  • East Asia
  • South Asia
  • Oceania

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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