Hydrogel Face Mask Market Projected to Expand at a 10.5% CAGR by 2033: List of Existing and Potential Buyer’s Analysis

Hydrogel Face Mask Market
Hydrogel Face Mask Market

The global hydrogel face mask market size was valued at USD 116.36 million in 2023 and is estimated to reach a revised size of USD 315.80 million by 2033. Premium hydrogel face masks are gaining popularity worldwide, leading to a projected expansion of the market at a CAGR of 10.5% during the analysis period.

The increasing demand for anti-aging and revitalizing hydrogel masks stands out as a primary driver fueling the growth of this market. Another significant factor propelling this expansion is the growing awareness of the benefits associated with hydrogel masks.

After the pandemic, the market had high growth prospects due to the increasing demand for organic and natural hydrogel masks. Because organic gel can hold 99% of liquid, it can improve the quality and appearance of the skin. This bodes well for the market’s growth in the coming years.

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This facial treatment employs hydrogels to effectively deliver moisture and essential nutrients to the skin. Hydrogels, composed of water and gel-like polymers, exhibit exceptional absorbency properties. Consequently, they have the capacity to retain large quantities of water and nutrients, making them well-suited for delivering a potent blend of hydration and nourishment to the skin. For instance, hydrogel masks can contain as much as 98% water along with key ingredients like hyaluronic acid, collagen, and vitamins A, C, and E.

Key Takeaways from Market Study

• The hydrogel face mask market is expected to grow at a CAGR of 10.5% over the forecast period.

• According to estimates, the hydrogel face mask market in the Asia Pacific will remain strong throughout the length of the forecast period.

• Dry skin is expected to account for 34% of the hydrogel face mask market in 2023.

• Online channels dominating the global industry accounted for 45.0% of overall revenue and grow at the fastest CAGR of 14.2%.

Competitive Landscape:

Several prominent companies dominate this market, including

  • 111SKIN
  • BIOEFFECT
  • Heritage Brands
  • Unilever
  • L’oréal Groupe
  • Johnson & Johnson
  • Minerva Research Labs
  • TULA Life
  • Ensbeauty Group
  • Natural Face Lift Company

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The choice of active ingredients and materials for hydrogel face masks, as well as packaging, will be driven by sustainability and environmental footprint awareness. Manufacturers of the products can gain a larger share of the market, expand their product portfolios, and expand their geographical reach by engaging in these activities. By partnering with other companies, key players can also gain access to new markets and advanced technologies. They can also acquire companies, merge, and diversify their portfolios.

Recent Developments:

• In January 2022, Seoul Mamas, a U.S.-based private-label K-beauty products company, partnered with Oscar Mayer to produce hydrogel sheet masks that promote skin elasticity and hydration while reducing inflammation.

• In February 2022, Quench Botanics launched the Bravocado Brightening Under Eye Hydrogel Mask as part of its Botanics branch.

• In March 2021, Neutrogena Skin360 will release a highly anticipated 3D-printed sheet mask that will allow users to further customize their masks using the app. Beta testers will be able to customize the Neutrogena MaskiD with their smartphones by using the 3D cameras on their phones.

• As part of the Neutrogena MaskiD hydrogel face mask, Johnson & Johnson used bioprinting technology in March 2021.

• The Glowing Potion Hydrogel Facial Mask and the Lavender Youth Miracle Hydrogel Facial Mask from Maskologist have been introduced in August 2019.

Hydrogel Face Mask Market Segmentation by Category

By Skin Type:

  • Dry
  • Oily
  • All

By Type:

  • Bio-cellulose Based
  • Synthetic Polymers Based

By Application:

  • Skin Brightening
  • Anti-Aging
  • Anti-Acne
  • Others

By Distribution Channel:

  • Online
  • Hypermarkets & Supermarkets
  • Specialty Stores
  • Pharmacy & Drug Stores

By Region Outlook:

  • North America
  • Latin America
  • Europe
  • The Middle East and Africa
  • East Asia

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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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