Adaptogen Drink Market Poised for USD 2,416.8 Million by 2034 with Anticipated CAGR of 6.4%

Global adaptogen drink sales are set to be valued at US$ 1,228.2 million by 2024. The market is projected to reach US$ 2,416.8 million by 2034, growing at a CAGR of 6.4% over the assessment period 2024 to 2034.

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Demand Analysis of Adaptogen Drinks

Rising demand for functional beverages is estimated to propel sales in the market. Innovations in formulations of drinks are also likely to propel demand.

Going beyond traditional formats, key companies are using adaptogens in sparkling waters, adaptogen mocktails, and functional shots to expand their portfolios. Increasing demand for clean-label sourced ingredients and surging focus on mental wellness are further anticipated to bolster sales.

Several government and non-profit organizations are hence promoting adaptogen drinks as a natural solution to maintain one’s mental wellness. At the same time, growing demand for ready-to-drink adaptogen beverages through online and offline channels is likely to push sales.

Companies are nowadays offering direct-to-consumer marketing and subscription services for the same. They are also producing personalized beverages based on specific needs, preferences, and lifestyle factors.

Competitive Landscape

The adaptogen drink market has a diverse and dynamic competitive landscape. Leading companies specializing in diverse fields are focusing on research & development to come up with novel formulations.

Key companies are striving to maintain high quality and product authenticity to attract a large consumer base. They are experimenting with different beverages and flavors to meet the growing demand for exotic drinks from millennials.

For instance

  • In 2023, Moments, an adaptogenic beverage brand, collaborated with Lululemon, which is the world’s largest athleisure brand. Due to their joint efforts, the two brands created a special flavor called ‘Lemon Lemon.’
  • In 2022, JOYO relaunched its ready-to-drink (RTD) sparkling teas. These are packed with adaptogens. After the relaunch, the brand is known as ‘Juni.’ It has new packaging, a new vegan formula, and zero sugar.

Key Coverage in Adaptogen Drink Market Research Report

  • Adaptogenic Beverages Market Analysis
  • New Trend in Non-Alcoholic Beverages For A Better You
  • Functional Beverages and their Connection with Adaptogen Drinks
  • Adaptogens and Botanical Beverage Infusions Trend
  • Insights into Adaptogens in Non-Alcoholic Beverages
  • Top Non-Alcoholic Adaptogen Drinks
  • Reasons Why Adaptogen Drink is Now a Trend
  • The 14 Best Adaptogen Drinks for Boosting Mood
  • The Complete Guide to Functional Drinks Like Adaptogen Drinks

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Global Adaptogen Drink Market Outlook by Category

By Product Type:

  • Single-herb Adaptogen
  • Blended Adaptogen
  • Functional Adaptogen
  • Ready-to-drink (RTD) Adaptogen
  • Concentrate/Powdered Adaptogen

By Ingredients:

  • Holy Basil
  • Ashwagandha
  • Lavender
  • Mushrooms
  • Maca

By Sale Channels:

  • Store-based
    • Modern Trade
    • Hospital Pharmacies
    • Retail Pharmacies
    • Drug Stores
  • Online Pharmacies

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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