The superfood market is likely to obtain growth at an average CAGR of 6% and is forecasted to reach a valuation of US$ 299 Billion by 2032, while it holds a revenue of US$ 166 Billion in 2022.
Rising consumption of false and processed foods, social media health fads, and new superfood discoveries are driving global superfood sales. People are being encouraged to eat nutritious foods like superfoods as a result of increased superfood awareness and the prevalence of modern health concerns such as diabetes, osteoporosis, cancer, and heart disease.
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The superfood market and industry are relatively new, with a focus on health perceptions and trends. Because their diet is depleted of nutrients, consumers are turning to chia seeds, avocado, moringa, and other fruit and plant-based superfoods.
Fruit remains the industry’s most popular superfood. Fruits high in fibre, vitamins, and protein are selling like hotcakes as more people become careful of what they eat.
Users’ eating habits are influenced by social networking platforms such as Facebook, Instagram, and others. When people follow a certain diet, demonstrate its success, and hear from health-based influencers who have investigated and analysed various superfoods, they are more likely to adopt superfoods.
Key Takeaways from the Market Study
- The superfood market is dominated by North America and Europe together. Both holding almost the equal market share, fueling the demand for superfoods.
- The growth is attributed to favorable climatic conditions, availability of natural resources, technology, highly educated farmers, and an organized distribution channel dominated by cooperatives feed the increasing superfood demand.
- A big number of companies processing fruits and plant-based products to supplements and other superfood drinks is helping the higher sales of superfoods in the European region.
- US-based superfood startup, RDCL has started providing fruit-based superfood blends. The startup develops plant-based flavors that are mixed with water to brew super-water.
Competitive Landscape
The superfood market is full of new and old players by the several key vendors present in the market to lift the market share of superfoods. These players have been using different ways to acquire a bigger share of the market in recent years.
The market players work on the organic value of their product while experimenting on it for more health benefits.
Recent Market Development
- Nutiva has introduced its plant protein packed with power, the organic protein superfood smoothie that offers a protein blend with vitamins from fruits and vegetables.
- Brew, a superfruit juice containing cold brew coffee, was introduced in January 2021 by Ocean Spray Cranberries, the product will come in two flavors: cranberry blueberry with brew cold coffee and cranberry lemonade with cold brew coffee.
- Sunfood Superfoods has revised its set of products in 2022 including wellness super blend immunity, beauty blend, and superfood hydration. Apart from this, the company has also launched its organic superfoods such as Goji Berries, Cashews etc.
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Key Segments
By Product Type:
- Vegetables
- Fruits
- Grain and Seeds
- Herbs and Roots
- Other Types
By Distribution Channel:
- Hypermarkets/Supermarkets
- Online Channels
- Traditional Grocery Stores
- Convenience Stores
- Specialty Stores
- Other Distribution Channel
By Application:
- Beverages
- Convenience or ready-to-eat and ready-to-drink foods
- As it is superfoods
- Bakery and confectionary
- Supplements
- Other food types
Frequently Asked Questions
- What is the Growth Outlook for the Superfood Market?
- What is the Superfood Market Size in 2022?
- How much Growth Potential does Superfood Market hold?
- How much Global Share does the North American Superfood Market holds?
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