The global market for reusable incontinence products is predicted to achieve a value of USD 685.1 million by the conclusion of 2023. Future Market Insights suggests that this figure will escalate at a Compound Annual Growth Rate (CAGR) of 6.1% from 2023 to 2033, eventually reaching USD 1,242.8 million. Sales of reusable incontinence products are expected to grow by 1.8 times over the next decade.
In North America, there are significant growth prospects for manufacturers of reusable incontinence products. By 2022, this region represented 35.3% of total sales, with the United States alone contributing 30.3% of all sales within North America.
According to data from the Agency for Healthcare Research and Quality, approximately 13 million individuals in the United States have received a diagnosis of incontinence. While incontinence is commonly associated with the elderly population, there are factors contributing to its rising occurrence among younger individuals as well.
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In the present scenario, incontinence management is dependent on single-use products. There is a perception that single-use, or disposable, incontinence products are more hygienic, in the sense that they can be thrown away after use. This prevents chances of any kind of pathogen-borne infections from spreading. But the use of these disposable products also raises questions about their accumulation and eventual environmental pollution.
Healthcare providers are, therefore, advocating increased incorporation of reusable incontinence products in combination with disposable ones. A prominent trend reflected in this industry is an emphasis on sustainability. Brands suggest mix-and-match use of reusable as well as disposable products to improve the sustainability quotient of the approach towards battling incontinence, without compromising on efficiency and convenience associated with the use of products.
Key Takeaways:
- By product type, reusable incontinence pads accounted for 32% of all sales in 2022.
- Reusable incontinence pads are most widely sold across hypermarkets/supermarkets, yielding 16.2% of all revenue.
- 3 out of 10 reusable incontinence pads are likely to be sold across the United States.
- Germany to emerge as a significant market in Europe, accounting for 6.6% of total reusable incontinence products demand.
- China is likely to be the fastest growing market, expected to register a CAGR of 8.3% from 2023 to 2033.
- From 2023 to 2033, the reusable incontinence products market is expected to grow by 1.8x.
“The geriatric population base globally is rising exponentially, which is leading to a sharp increase in the incidence of urinary and fecal incontinence. Manufacturers, therefore, are tailoring product specifications to suit the comfort and convenience of such patients, opening new growth frontiers.” Says an analyst at FMI.
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Competitive Landscape:
Prominent players operating in the reusable incontinence products market include Kimberly-Clark Corporation, The Proctor & Gamble Company, MediFabrik s.r.l, Essity AB, Cardinal Health Inc., Medline Industries Inc., Ontex International N.V., Attindas Hygiene Products, Activ Medical Disposable, Royal Medical Solutions Inc. and Abena Group among others.
- In February 2022, Kimberly-Clark Corporation acquired a majority stake in Thinx Inc. The latter is a disruptor and leader in reusable period and incontinence underwear. The acquisition has enabled Kimberly-Clark to better address bladder leak and incontinence problems in the long run
- Royal Medical Solutions Inc. offers a range of washable waterproof underpads bed pads for incontinence management. These pads are specifically designed for disability or individuals with body dysfunctions. These pads are especially suitable for elderly patients
More Insights Available:
Future Market Insights offers an unbiased analysis of the reusable incontinence products market, providing historical data from 2018 to 2022 and forecast statistics from 2023 to 2033.
To understand opportunities in the reusable incontinence products market, the report has been segmented based on price range, sales channel, end user, and region. The following is a breakdown of the segmentation details:
Key Segments Covered in the Reusable Incontinence Products Industry Survey
By Product Type:
- Cloth Adult Diapers
- Reusable Incontinence Pads
- Reusable Incontinence Underpads
- Reusable Briefs
By End User:
- Men
- Women
- Kids
By Price Range:
- Mass/Economic (US$ 10 to 75)
- Premium (US$ 75 & Above)
By Size:
- Small
- Medium
- Large
- X-Large
By Sales Channel:
- Direct Sales
- Hypermarkets/Supermarkets
- Convenience Stores
- Departmental Stores
- Mono Brand Stores
- Specialty Stores
- Drug Stores
- Online Retailing
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East & Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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