According to a latest report by FMI, the global mouth freshener market size is on the rise, with a projected market value of US$ 33.4 billion by 2032. Translating to a healthy CAGR of 6.3%, this market offers a minty-fresh opportunity for those looking to invest in a product with enduring consumer demand. Let’s delve into the factors driving this fragrant growth and see why the mouth freshener market is a recipe for success.
Market Overview: A Breath of Fresh Air for Oral Hygiene
Mouth fresheners are a ubiquitous part of daily routines, offering a quick and convenient way to combat bad breath and maintain oral hygiene. The market is experiencing a resurgence, fueled by a combination of factors:
- Heightened Oral Care Awareness: Consumers are increasingly prioritizing oral health, leading to a rise in demand for products that promote freshness and cleanliness.
- On-the-Go Convenience: Busy lifestyles necessitate quick and portable solutions for maintaining fresh breath. Mouth fresheners cater to this need perfectly.
- Wider Range of Applications: Mouth fresheners are no longer limited to post-meal use. They are increasingly used to combat morning breath, freshen breath before social interactions, and even mask the taste of medications.
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Demand on the Rise: A Thirst for Freshness
Several trends are further propelling the demand for mouth fresheners:
- Product Diversification: Manufacturers are constantly innovating with new flavors, sugar-free options, and long-lasting formulas to cater to evolving consumer preferences and health concerns.
- Premiumization Trend: Consumers are seeking out high-quality mouth fresheners with natural ingredients and unique flavor profiles, creating a premium segment within the market.
- Evolving Distribution Channels: The rise of online retail platforms provides wider access to a diverse range of mouth fresheners, particularly for younger demographics comfortable with online purchasing.
Several factors are further contributing to the growth of the mouth freshener market:
- Government Regulations: While some government regulations may pose challenges, others, like bans on smoking in public places, can indirectly drive demand for mouth fresheners as people seek alternative solutions to mask unpleasant odors.
- Marketing Strategies: Increased marketing efforts, including celebrity endorsements and social media campaigns, are creating greater awareness and brand loyalty for mouth freshener products.
- Focus on Sustainability: The growing demand for eco-friendly products is encouraging manufacturers to develop sustainable packaging solutions for mouth fresheners.
Key Takeaways from Mouth Freshener Market Study
- Mint candy is one of the most popular mouth fresheners, accounting for 39% of the market in 2021. One of the primary factors driving the segment’s growth is the product’s widespread availability in various countries.
- The retail outlets sector is likely to maintain its dominance in the mouth fresheners market in terms of market share.
- North America maintained its 44 percent market share in 2021 and is predicted to grow fast.
- Due to the high demand and use of alcohol and tobacco, the United States accounts for the majority of the mouth fresheners market in North America and is expected to grow at a CAGR of approximately 3.6 percent over the projected period.
- Asia Pacific is predicted to see considerable growth in the mouth fresheners market due to growing consumption of smokeless tobacco such as dip, snuff, snus, and chewing. Furthermore, the sweet consuming tradition adopted by nations such as India, Nepal, and Pakistan during festivals and occasions contributes to higher sales of mouth fresheners.
“Increasing awareness about oral care, as well as rising cigarette and alcohol consumption, are expected to drive demand for mouth fresheners throughout the forecast period. This factor is projected to increase the sales of mouth fresheners, hence fueling the growth of the mouth freshener market.”- Future Market Insights Analyst.
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Competitive Landscape
The global mouth freshener market is highly fragmented. Due to the low cost of production, the mouth freshener market is seeing an increase in the number of small vendors.
Mouth freshener market players are significantly contributing to market growth by adopting various tactics such as merger and acquisition, expansion, new marketing approaches, investment for small businesses, and new product releases to stay competitive in the industry.
For example, Perfetti Van Melle-owned brand Mentos announced in 2018 the launch of new Mentos CleanBreath hard mints, which will provide clean and fresh breath for approximately 30 minutes.
The following companies are among the major players in the global mouth freshener market: Kraft Foods Inc., Perfetti Van Melle, Lotte, Haribo GmbH & co., Midas Care, Dabur Binaca, and Cadbury Trebor Basset.
Key Segments
By Type:
- Mouth Sprays
- Breath Strips
- Flavored Candles
- Chewing Gums
- Others
By Distribution Channel:
- Sugar-free
- Conventional
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- MEA
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Recent Developments in Mouth Freshener Market:
- July 15th, 2021- Ferndale Confectionery, a key player in the global mouth freshener market, constructed a new factory in Ballarat.
- Colgate-Palmolive Company introduced Colgate Plax liquid mouth freshener, which was well received by consumers and contributed significantly to total growth.
- In October 2018, Tom’s of Maine postponed the release of its new silly strawberry natural mouthwash for youngsters.
- Colgate has announced that their CBD product line, which includes mouthwash, toothpaste, and dental floss, will be available in February 2020.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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