The kombucha tea market is anticipated to expand its roots at a steady CAGR of 12% between 2023 and 2033. The market is expected to have a market share of US$ 5.4 billion by 2033 while it is likely to be valued at US$ 1.72 billion in 2023
- The high imports and experiments with beverages and tea along with the health benefits of kombucha are flourishing the market growth. Furthermore, the growing demand for organic prebiotic drinks is adding value to the market’s success.
- New flavors such as mango, peach, and ginger with low-sugar content and attractive packaging are making kombucha tea one of the end user’s favorites. Also, social media influence with people becoming aware is garnering market growth.
- The expanding food and beverages market along with the high popularity of antioxidants and superfood-carrying beverages are helping the market bloom. The common usage of kombucha tea as a tea alternative is expected to gain traction in the market during the forecast period.
- The usage of kombucha tea as an alcoholic beverage is also helping the market in gaining space around the alcoholic-beverages sector. Alongside this, the low-caffeine content is also making it the best choice over tea.
- Big beverages brands are experimenting with kombucha and introducing fun and healthy drinks that help the end users in managing their chronic issues
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Key Takeaways:
1. The United States market leads the kombucha tea market in terms of market share in North America. The United States region held a market share of 21.2% in 2022. The growth in this region is owing to increase per-capita income, transformed lifestyle, and preference for healthy beverages.
2. Germany’s kombucha tea market is another significant market in Europe region. The market held a market share of 5.2% in 2022. The growth is attributed to the high awareness of prebiotic drinks, increasing food and beverages research, and development facilities, and growing popularity of functional beverages.
3. India’s kombucha tea market thrives at a leading CAGR of 29.4% during the forecast period. The market’s growth is attributed to the changing lifestyle, health-conscious population, and entrance of global beverage giants.
4. Chinese kombucha tea market also thrives at a CAGR of 6.2% between 2023 and 2033. The growth is attributed to the large FMCG consumer base and high imports.
5. Based on product type, the green segment held the leading market share in 2022.
6. Based on nature type, the organic segment dominates the market as it holds a leading market share. The growth is attributed to the high popularity of organically grown and processed products.
Competitive Landscape
The key vendors focus on launching new and exciting flavors with no-sugar or low-sugar product launches. Key competitors also merge, acquire, and partner with other companies to increase their supply chain and distribution channel.
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Market Developments:
- Coco-Cola acquired kombucha maker Organic and raw trading co., which makes the MOJO brand of naturally fermented live culture, organic kombucha drinks.
- Wonder Drink Kombucha has introduced its prebiotic kombucha that works as your gut’s best friend. The company has launched three flavors in can packaging that are mango kombucha, ginger peach kombucha, and Asian pear and ginger kombucha.
- Humm Kombucha has revolutionized kombucha tea with zero sugar, low sugar, and no added sugar floors of kombucha. The brand has introduced probiotic soda and seltzer options.
- Remedy Drinks has introduced the 30-day brewed no-sugar kombucha with A-OK in or out of the fridge quality.
Key Players Operating in the Kombucha Tea Market
- Wonder Drink Kombucha
- Asheville Kombucha Mamas, LLC
- The Coco-Cola Company
- GT’s Living Foods
- Humm Kombucha
- Remedy Drinks
- Toyo Kombucha
- Brew Dr. Kombucha
- Kombucha
- Yogi Tea
- The Tea Kombucha
- Others
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Key Segments Covered
By Nature:
- Organic
- Conventional
By Product Type:
- Green Tea
- Black Tea
- Oolong Tea
- Others
By Flavor Type:
- Regular/Unflavored
- Flavored
By Sales Channel:
- Modern Trade
- Convenience Stores
- Traditional Grocery Stores
- Specialty Stores
- Online Retail Stores
- Others
Key Regions Covered:
- North America
- The United States
- Canada
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Europe
- Germany
- The United Kingdom
- France
- Spain
- Russia
- Rest of Europe
- Japan
- Asia Pacific Excluding Japan
- China
- India
- Malaysia
- Singapore
- Australia
- Rest of Asia Pacific Excluding Japan (APEJ)
- The Middle East and Africa
- GCC Countries
- Israel
- South Africa
- The Middle East and Africa (MEA)
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