Potato Protein Market: On Track to Hit US$ 300 Million by 2033, Flourishing at a Robust CAGR of 7.6% – Insights into Emerging Trends and Opportunities

The global potato protein market is predicted to register a CAGR of 7.6% over the forecast period, according to FMI’s analysis. The industry’s value is anticipated to increase from US$ 144 million in 2023 to US$ 300 million by 2033 end.

The increased desire for clean label products, driven by growing concerns about climate change, is boosting the market for plant-based proteins. As a result, potato protein is increasingly used in a variety of vegetarian products. Furthermore, the growing vegan population, especially in Canada and the United Kingdom, is increasing demand for plant-based protein sources. This new trend is likely to elicit a strong response due to the growing demand for potato protein in the burgeoning vegan market.

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The industry is expected to grow due to the start of many research efforts. These operations aim to increase the operational efficiency and cost-effectiveness of the potato protein extraction process. The potential use of potato protein to protect against cancer cells is expected to increase demand for potato protein. The adoption of breakthrough technologies to reduce potato waste while creating potato protein is expected to boost the market in the future years.

Key Takeaways from the Potato Protein Market:             

  • The United States is estimated to dominate the potato protein market over the forecast period. By 2033, the market is projected to attain US$ 106.3 million. The growth rate assumed by the United States market is likely to record 7.4% CAGR.
  • China is expected to hold a significant position in Asia Pacific potato protein market. The regional market is estimated to attain US$ 21.5 million by 2033, registering a CAGR of 7% from 2023 to 2033.
  • Japan, another key market in the region, is assessed to reach market valuation of US$ 17.6 million by 2033. The Japan potato protein industry is projected to expand at a CAGR of 6.1% over the forecast period.

News Featuring Market Developments by Key Players of Potato Protein Solutions:

  • In April 2022, Branston Ltd. unveiled that it is partnering with Root Extracts to create a potato protein product to be used in vegan and vegetarian foods. The development of the product is likely to take place in Branston’s extraction unit in Lincolnshire, which was under construction at the time of announcement.
  • In February 2022, KMC declared that they have created a texturized potato protein to be utilized as an ingredient in meat alternatives. According to the company, the product is a first of its kind across the globe. The product is also a part of innovation program, which was initiated with the aim to create plant-based ingredient alternatives. The company is planning to manufacture the product on a large scale, with production run for the capacity of 300 tons for the year 2022.
  • In April 2021, Branston Ltd. began the construction of new potato protein extraction plant at Branston’s site in Lincolnshire, the United Kingdom. The complete set up of the new plant is projected to amount US$ 7.94 million. The facility would help convert low-quality potatoes into clean-label functional protein and develop starch-based products. For this set up, the company has partnered with B-Hive Innovations, which has developed the process.

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Market Segments Covered in Potato Protein Market Analysis

By Product Type:

  • 10-40% Protein
  • 40-50% Protein
  • 60-65% Protein
  • 70-80% Protein

By Nature:

  • Organic
  • Conventional

By Form:

  • Isolates
  • Concentrate
  • Textured Protein
  • Hydrolyzed Protein

By End-use Application:

  • Bakery & Confectionery
    • Breads
    • Cookies & Crackers
    • Pastries
    • Other Bakery & Confectionery
  • Protein and Nutritional Bars
  • Breakfast Cereals
  • Functional Beverages
  • Dairy Alternatives
  • Dietary Supplements
  • Sports Nutrition
  • Infant Nutrition
  • Meat Additives

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific excluding Japan
  • Japan
  • Oceania
  • The Middle East & Africa

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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