The current valuation of the market for hair texturizer products is estimated to be around US$ 2,035.40 million. The market is expected to grow at a CAGR of 5.80% from 2024 to 2034. The market is projected to reach a valuation of US$ 3,589.70 million by 2034.
The increased demand for cosmetic products is due to the growing number of beauty-conscious consumers, higher per capita income, and changing lifestyles. Throughout the projected period, the residential sector is expected to have the largest market share due to the rapid adoption of hair texturizer products.
The market for hair texturizer products has grown significantly in recent years, owing to expanded consumer demand for creative hair styling alternatives. Manufacturers constantly develop novel formulations and techniques for different hair types and textures. The market is fiercely competitive, with established brands and emerging players competing for market share. Key market drivers include the ever-evolving fashion trends, endorsements from celebrities, and the ever-changing preferences of consumers.
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The market for hair volumizing and texturizing products is highly dynamic and subject to various influencing factors. The influence of social media, increasing disposable incomes, and evolving fashion trends drive the growth of the market. However, the potential for hair damage and the prevalence of counterfeit products are significant restraints in the market. Opportunities in the hair texturizer products industry include the expanding male grooming sector and the rising demand for natural and organic products.
Effortless, tousled beachy waves remain a popular hairstyle trend, leading to a surge in the need for texturizing sprays and creams to achieve this look. Products that enhance and define natural hair texture are becoming more popular as consumers embrace their hair’s natural state. The demand for texturizers that cater to various hair types and promote natural texture is on the rise.
Sustainable, ethical, and chemical-free hair texturizer products are increasing in demand in the market. Brands prioritizing eco-friendly packaging, cruelty-free ingredients, and sustainable sourcing are gaining popularity.
The market for hair styling and texturizing goods offers opportunities for established and new brands. As customers demand versatile hairstyling options, the need for texturizer sprays, creams, mousses, and powders will rise. Companies should innovate, go digital, and practice sustainability to capitalize on this. Industry players can unlock growth in this dynamic market.
“To differentiate themselves in the highly competitive industry, brands should fund product innovation and provide distinctive features tailored to individual hair types and style requirements. To reach a wider audience, firms should prioritize their online presence and develop compelling digital marketing campaigns, given the growing popularity of eCommerce platforms.” says an FMI analyst.
Key Takeaways from the Hair Texturizer Product Market
- The global hair texturizer product market is estimated to register a CAGR of 5.80%, reaching a valuation of US$ 3,589.70 million by 2033.
- The global hair texturizer product market captured a valuation of US$ 2,035.40 million in 2024.
- Spain is anticipated to dominate the global market by registering an 8.10% CAGR during the forecast period.
- The market in India is expected to grow at a 7.60% CAGR through 2034.
- The market in Australia is anticipated to secure a CAGR of 7.40% during the forecast period.
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Key Strategies
There is fierce competition in the hair texturizer product market, with both established brands and emerging ones vying for customers’ interest. To obtain a competitive edge, major players focus on strategic acquisitions, joint ventures, and innovative product development. To increase brand awareness and attract customers, market players invest money in marketing and advertising campaigns.
Recent Developments in the Hair Texturizer Product Market
- In June 2023, Shiseido released the new Aveda Be Curly Texturizing Gel, which helps define and manage curls.
- In May 2023, Shiseido launched the new NARS Texturizing Spray that helps to add texture and volume to hair. The company has collaborated with fashion influencers and celebrities to promote the product.
Key Players:
- Procter and Gamble Company
- Oribe Hair Care, LLC
- Garnier LLC
- Beiersdorf, Inc.
- Coty Inc.
- Unilever group (Sunsilk)
- Verb Products
- Kline and Company
- Henkel AG and Co. KGaA
- L’Oreal
- Revlon
- Johnson and Johnson.
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Key Segmentations:
By Source:
- Natural
- Conventional
By Formats:
- Cream
- Paste
- Liquid
By Product Type:
- Dry Shampoo
- Hair Cream
- Hair Gel
- Hair Mousse
- Hair Pomade and Paste
- Hair Spray
- Hair Protectant
By Distribution Channel:
- Supermarket / Hypermarket
- Convenience Store
- Specialty Store
- Online Stores
- Others (Club Stores)
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- The Middle East & Africa
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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